In May of 2003, Arte and Carole Moreno were introduced as the third owners in Angels' franchise history and their impact was immediate. The Morenos have guided the franchise to six A.L. West Division titles and 16 consecutive seasons drawing over three million fans, resulting in a total home attendance of nearly 50 million fans. In July of 2018, Arte received the distinct honor of being elected to the Board of Directors for the National Baseball Hall of Fame and Museum in Cooperstown, NY.
The Moreno's focus is balanced between baseball, business operations and fan experience. In 2009, the Halos were voted the top franchise in professional sports in "Fan Value and Experience" in a fan poll by ESPN the Magazine. In the poll, the Angels ranked in the top three among Major League teams for 10 consecutive seasons (2003-2012).
During their tenure, Arte and Carole's support of the baseball operations department has resulted in the acquisition of many key players, including three-time N.L. MVP Albert Pujols, nine-time Gold Glover Torii Hunter, 2009 World Series MVP Hideki Matsui, 2005 A.L. Cy Young Award winner Bartolo Colon, newly-elected Hall of Famer Vladimir Guerrero, four-time Gold Glove winner Andrelton Simmons and several others. In 2014, the Morenos signed two-time A.L. MVP Mike Trout to a six-year contract extension and committed to a five-year deal with Justin Upton following the 2017 campaign. In December of 2017, two-way player Shohei Ohtani agreed to sign with the Angels after starring in Japan.
Since purchasing the Club on May 22, 2003, the Angels have logged a 1372-1176 record (.538 winning pct.). During the family's tenure, the organization has continued to cultivate players from its farm system. Their dedication has paid dividends in the development of significant current players such as Trout, Gold Glove outfielder Kole Calhoun, David Fletcher, Keynan Middleton, Cam Bedrosian and Jaime Barria.
Over the past 16 years, Carole and Arte have strengthened the Club's commitment to local communities and beyond. In 2004, the Morenos established the Angels Baseball Foundation concentrating on investments in education, health care, arts & sciences and community-related youth programs to experience the positive attributes of baseball. The Foundation distributes annual grants to various youth programs within Southern California. The Angels Scholars program works with the Orange County Office of Education and the college preparatory AVID program to award several annual college scholarships.
In 2010, the Angels were privileged to host their third All-Star Game (also 1967 & 1989). In conjunction with MLB's All-Star Legacy Fund, the foundation funded renovation of softball fields at Anaheim's Pioneer Park (into the MLB Angels All-Star Complex) as well as the special-surfaced field for the Miracle League of Orange County for disabled youth. The Foundation regularly donates tickets, memorabilia and ballpark experiences to the various groups and fundraisers.
In addition to their responsibilities with the Angels and various committees within MLB, the Morenos were part of ownership of the former Single-A Salt Lake Trappers of the Pioneer League. Under their leadership, the Trappers won three championships. Arte and Carole were also original investors in the Arizona Diamondbacks (including their 2001 World Series championship) and in a partnered ownership of the NBA's Phoenix Suns.
The Moreno family is also active in their own philanthropic efforts. In 1997, they established the Moreno Family Foundation to support nonprofit organizations focusing on youth and education as well as investing in educational scholarships in K-8, high school and college. Their favorite charities include St. Vincent de Paul, St. Mary's Food Bank, the Barrow Neurological Institute, Boys & Girls Clubs, UMOM Homeless Shelters, American Heart Association and Fresh Start Women's Foundation. The Morenos were previously members of the Little League Foundation's Board of Trustees, which assists Little Leagues in every state and more than 70 other countries.
Carole was born in Reno, NV, and moved often as the daughter of a career Air Force man. She spent much of her youth in Fredonia, KS, and went on to earn a degree in journalism from the University of Kansas. Arte is a native of Tucson, AZ, and served his country in Vietnam as a member of the U.S. Army. After his tour of duty, he attended the University of Arizona, graduating with a degree in marketing. In 2005, Time Magazine selected Moreno as one of the '25 Most Influential Hispanics in America.' Arte and Carole are the parents of three children.