HOUSTON, TX - Kathleen Clark, Vice President of Marketing and Strategy for the Houston Astros, announces her return to her long-time marketing consulting practice, Carta Marketing Strategy & Solutions, ending a 9-month successful stint in re-branding the Houston Astros.
"The Houston Astros would like to thank Kathleen Clark for her work on the successful first season campaign, strengthening the marketing staff, and the successful launch of new logo, identity and uniforms," said Astros Owner and Chairman Jim Crane. The Astros November 2nd launch party was attended by over 5,000 fans. Response from fans has been extremely positive with the "nod to the past" while moving the Astros to their new home in the American League.
Kathleen implemented the branding strategy and the definition of the Astros brand utilizing multiple research efforts with season ticket holders and individual ticket buyers. "By listening to our fans, the decision became very easy," Kathleen Clark said, "and the response from our fans, corporate sponsors and Major League Baseball alike has been very positive."
The first season campaign ROOT.ROOT.ROOT. as well as the new uniforms and launch campaign BIG AND BRIGHT. BACK FOR GOOD. and next season's campaign IT'S A WHOLE NEW BALLGAME were the subject of a recent column in the New York Times written by long-term advertising columnist, Stuart Elliot.
"We look forward to continuing to work with Kathleen in a strategic capacity while she returns to her successful marketing consulting business," said George Postolos, Astros President and CEO.