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Legends Entertainment District and D-Backs partner with AZ Pain Centers

PHOENIX - The Arizona Diamondbacks (@Dbacks) and Legends Entertainment District (@LegendsDistrict), a first-of-its-kind joint venture between the Arizona Diamondbacks and Phoenix Suns, announced today a new partnership with AZ Pain Centers. The partnership features D-backs Legend and Special Assistant to the President Luis Gonzalez as the spokesperson for the campaign.

"When discussions began with AZ Pain Centers, we knew immediately that we had some great fundamental synergies to build a unique and memorable marketing campaign," said Legends Entertainment District General Manager Judd Norris. "AZ Pain Centers' active marketing platform was already featuring iconic sports figures and in the Phoenix sports landscape no one is more of a Legend than Luis Gonzalez."

The AZ Pain Centers graphic features Gonzalez along with Olympic swimmer Amy Van Dyken and former NFL quarterback and kicker Danny White. The static super graphic is displayed on the Phoenix Convention Center Parking Garage across from Chase Field on the corner of 5th Street and Jefferson.  In addition, AZ Pain Centers will be displayed on digital LED signage throughout the entire Legends District Network.

"AZ Pain Centers is a great partner of the D-backs and has personally helped me stay pain free," said D-backs Legend Luis Gonzalez. "After many years playing in the Majors, it was only a matter of time until my aches and pains would catch up. AZ Pain Centers has helped me stay active and pain free and I am glad they have formed a partnership with not only the D-backs but with the Legends Entertainment District in the heart of downtown Phoenix."

In addition to the partnership with Legends Entertainment District, AZ Pain Centers signage will also be visible on the in-house television network and LED boards at D-backs home games.

"The D-backs are excited to partner with AZ Pain Centers for the upcoming season," said D-backs Vice President of Corporate Partnerships Steve Mullins. "AZ Pain Centers' genuine relationships with Arizona sports legends is something we believe will resonate with our fans to showcase their services and desire to help individuals live pain free." 

AZ Pain Centers' physicians have a combined experience of over 100 years in interventional pain management.  The physicians at AZ Pain Centers have helped thousands of patients get their life back.

"AZ Pain Centers is excited to have chosen to expand their local relationships to include partnerships with the Arizona Diamondbacks and Legends Entertainment District," said Cindy Gollihar, Owner and CEO of AZ Pain Centers. "We are also thrilled to have Luis Gonzalez as a spokesperson and patient of AZ Pain Centers."

AZ Pain Centers joins a growing list of partners for the Legends Entertainment District, including APS, Anheuser-Busch, Chevrolet, Fox Sports Arizona, Fry's Food Stores, Gila River Casinos, AZ Family, MillerCoors, Southwestern Eye Center, Cox Communications, Dodge and Pepsi/SoBe among others.

The Legends Entertainment District offers customized, larger than life out of home opportunities that run 18 hours a day, 365 days a year. The project was designed to encompass landmark downtown facilities, extending from 1st Avenue to 7th Street and Washington to Jackson Street.

In addition to the corporate partnership signage, the Legends Entertainment District provides digital informational programming in the form of LED news tickers and other relevant content that can change on a moment's notice.

Nearly two billion individual LED lights are used to illuminate the Legends Entertainment District, which includes 13 screens for a total of 6,819 square feet of LED and over 50,000 square feet of static signage. The fiber optic cable laid end to end is 228 miles in length, which is equal to the distance driving from Phoenix to the Grand Canyon. The Legends Entertainment District includes nearly 100,000 pounds (50 tons) of steel and more than 140,000 feet of electrical wire.

Downtown Phoenix attracts more than eight million visitors annually at over 700 events, while 57,000 office workers are based out of the area. For more information about the Legends Entertainment District, visit


Arizona Diamondbacks