The vivid and vibrant burst of colors draws directly from Miami culture and Calle Ocho.
The use of black as our base; paired with blue and red, resonate subtly to create an electric energy.
Drawn in an athletic and powerful way, the Marlin with its upward body position captures its strength, speed and legendary fighting spirit.
Also drawing influence from the Caribbean and Latin America, the uniform script and styling of the "M" is a modern take on a classic hand-drawn letterform baseball script with a contemporary feel.
This next-generation Marlins identity is stylish, energetic and vibrant in ways that uniquely belong to Miami.