One of Greenville’s most anticipated weekends of the year returns this September as euphoria, the Upstate’s premier food, wine and music festival, celebrates its 21st year from Thursday, September 17 through Sunday, September 20.
Featuring more than 100 events and over 200 chefs, musicians and beverage professionals, euphoria will once again showcase the culinary creativity, hospitality and energy that have helped make Greenville a nationally recognized destination. And for three of the festival’s biggest signature events, the celebration will take center stage at Fluor Field at the West End.
Party in the Park – Friday, September 18
Fluor Field transforms from a baseball stadium into one of Greenville’s biggest outdoor parties on Friday night with Party in the Park, taking place from 7:00-10:00 PM.
Guests can enjoy bites from an impressive lineup of regional chefs along with expertly crafted cocktails, regional brews and curated wines throughout the ballpark. The culinary experience is paired with a night of live music, beginning with Southern rock from Wim Tapley & The Cannons before Ripe takes the stage with its energetic combination of funk, R&B and jam-band sounds.
With food, drinks and live music filling Fluor Field under the downtown Greenville skyline, Party in the Park has become one of the signature experiences of the entire euphoria weekend.
Feast by the Field – Saturday, September 19
The celebration continues Saturday as Feast by the Field, euphoria’s largest tasting event, takes over Fluor Field from 12:00-4:00 PM.
Guests can sip, sample and savor their way around the ballpark while experiencing dishes from chefs and culinary personalities alongside offerings from winemakers, brewers and distillers. The afternoon will also feature live cooking demonstrations, dishes highlighting locally sourced ingredients and appearances from South Carolina Chef Ambassadors, all accompanied by live music.
For longtime euphoria attendees and first-time festival guests alike, Feast by the Field offers an opportunity to experience an enormous collection of flavors and culinary talent in one of Greenville’s most recognizable settings.
Feast by the Field: Jazz Brunch Edition – Sunday, September 20
Fluor Field hosts one more signature celebration Sunday with the Feast by the Field: Jazz Brunch Edition from 11:00 AM-3:00 PM.
The Sunday edition combines the tasting experience of Feast by the Field with another beloved euphoria tradition — Jazz Brunch. Guests can enjoy creative brunch-inspired bites, beverages, culinary demonstrations and smooth jazz throughout the afternoon.
Sunday will also feature the return of the Healthy Lunchtime Throwdown, adding another community-focused component to a weekend built around food, creativity and connection.
More Than Two Decades of Food, Wine, Music and Community
What has grown into one of Greenville’s signature annual events began in 2006, when singer-songwriter Edwin McCain and Greenville restaurateur Carl Sobocinski of Table 301 founded a three-day food, wine and music festival known as Southern Exposure.
The event was officially renamed euphoria in 2008, adopting the “Eat. Sip. Listen.” identity that has become synonymous with the festival. Its growth has mirrored Greenville’s own emergence as a destination for food, hospitality and tourism. By 2013, euphoria was drawing more than 5,000 attendees from 30 states and three countries.
Fluor Field has played an important role in that evolution. The festival’s Tasting Showcase moved to the West End in 2016 and became the crowd-favorite Feast by the Field. Three years later, euphoria took over Fluor Field for a memorable weekend that included a performance by Drive-By Truckers, the debut of the two-day Feast by the Field format and an appearance by renowned chef José Andrés.
But euphoria’s significance extends far beyond the four-day festival.
Since its beginning, the nonprofit festival has used its platform to support organizations throughout the Upstate, with proceeds distributed through grants to charitable partners focused on areas including food and sustenance, education through the performing arts, hospitality-industry support and assistance for children. More than 50 Upstate charities have received support since 2006. In 2024 alone, euphoria awarded $130,000 in community grants while generating an estimated $5 million economic impact across the Upstate.
Now entering its 21st year, euphoria continues to bring nationally recognized culinary talent together with Greenville’s restaurants, chefs, musicians and hospitality community while introducing thousands of visitors to everything the Upstate has to offer.
And once again, Fluor Field will be right in the middle of the celebration.
Tickets for Party in the Park, Feast by the Field and the full lineup of euphoria events can be purchased at euphoriagreenville.com. The 2026 festival runs September 17-20 throughout Greenville and the Upstate.