MANCHESTER, N.H. and PORTLAND, Maine — Northeast Delta Dental, the New Hampshire Fisher Cats, and the Portland Sea Dogs today announced an expansion of their partnerships that will feature the Delta Dental logo on the teams’ uniforms beginning with the 2027 season.
The agreement comes as 2027 marks the first season that jersey sponsorship inventory will be available to Minor League Baseball clubs, creating a new opportunity for teams to showcase select partners on their on-field uniforms.
The expanded agreement builds upon Northeast Delta Dental’s significant existing relationships with both organizations, including naming rights to the clubs’ respective ballparks — Delta Dental Stadium in Manchester and Delta Dental Park at Hadlock Field in Portland. Both the Fisher Cats and Sea Dogs are owned by Diamond Baseball Holdings (DBH), an organization that owns and operates Minor League Baseball clubs across the country.
The New Hampshire Fisher Cats are the Double-A affiliate of the Toronto Blue Jays, while the Portland Sea Dogs are the Double-A affiliate of the Boston Red Sox.
Beginning in 2027, the Delta Dental logo will be prominently featured on the sleeve of Fisher Cats and Sea Dogs jerseys, further connecting a trusted Northern New England brand with two organizations deeply rooted in the communities they serve. The Delta Dental logo will appear on the Fisher Cats’ Home, Road, and Alternate jerseys (Navy, Powder Blues, and Red), and the Sea Dogs’ Home, Road, and Alternate jerseys (Red and Blue). The patch will also be on replica jerseys that are available for retail sale in-ballpark and via team-owned and operated e-commerce channels.
"We are extremely fortunate to work with Tom Raffio and the entire Northeast Delta Dental team. Tom has always shared our belief in the impact of Minor League Baseball in our community, and the fan experience we provide at Delta Dental Stadium," said Fisher Cats General Manager Taylor Fisher. "When the idea of a jersey patch partnership presented itself as a natural opportunity to further connect our two organizations, Tom immediately saw it as a no-brainer. Delta Dental has continued to step up and share our vision, and there is nothing more representative of the Fisher Cats than our jerseys. We are deeply grateful for Delta Dental’s continued commitment to the Fisher Cats and for expanding an already incredible partnership."
Northeast Delta Dental’s relationship with the Fisher Cats dates back nearly two decades and expanded to include naming rights to the team’s Manchester ballpark in 2011. In 2024, Northeast Delta Dental expanded its baseball presence in Northern New England through a naming-rights agreement with the Sea Dogs, renaming the Portland ballpark Delta Dental Park at Hadlock Field.
“Delta Dental has been an outstanding partner since we expanded our relationship with the naming of Delta Dental Park at Hadlock Field, and we are excited to take another significant step together,” said Sea Dogs General Manager Jesse Scaglion. “Our jersey is one of the most visible representations of the Portland Sea Dogs, so it is important that the partner represented alongside our brand shares our commitment to our fans and our community. Delta Dental has demonstrated that commitment time and again, and we are proud to have their logo on our uniforms.”
With both clubs on the Diamond Baseball Holdings roster, the expanded partnership provides Northeast Delta Dental with a unique opportunity to strengthen its presence across Northern New England while connecting with fans of two of the region’s premier professional sports organizations.
“I’ve always loved baseball and the way it brings people and communities together, so seeing the Delta Dental logo on the Sea Dogs and Fisher Cats jerseys will be especially meaningful,” said Tom Raffio, President and CEO of Northeast Delta Dental. “We’ve built strong relationships with both organizations over many years, and this is an exciting next chapter. It gives us another unique opportunity to connect with families across Northern New England, support organizations that share our commitment to their communities, and promote good oral health in a fun and engaging way.”
The partnership will continue to emphasize community engagement and oral health education throughout Maine and New Hampshire. Northeast Delta Dental has used its relationships with both teams to make oral health education engaging and accessible for families, including programs that encourage children to develop healthy brushing and flossing habits while earning opportunities to attend professional baseball games.
Through both the Fisher Cats and Sea Dogs, Northeast Delta Dental supports the Brush & Floss Challenge, which rewards children for practicing good oral health habits with a complimentary ticket to a select home game.
Delta Dental also provides tickets to local nonprofit and youth organizations through the Sea Dogs’ Building Communities program and serves as a presenting partner of several fan events and promotional initiatives throughout the season.
The Delta Dental jersey branding will debut when the Fisher Cats and Sea Dogs take the field for the start of the 2027 season. The Fisher Cats start on the road in Reading, PA against the Reading Fightin Phils on April 2nd, with their home opener slated for Tuesday, April 6th against the Somerset Patriots. The Sea Dogs open the season at home on Friday, April 2nd against the Binghamton Rumble Ponies.
About Northeast Delta Dental
Northeast Delta Dental administers dental benefits in Maine, New Hampshire and Vermont, offering dental insurance programs for businesses and nonprofits of all sizes, and individuals and families with no access to employer-sponsored dental benefits. Northeast Delta Dental follows its mission to advance the oral health and overall wellness of its customers and the communities it serves by funding oral health initiatives and numerous community organizations throughout Maine, New Hampshire and Vermont. Visit www.nedelta.com for more information.
About the New Hampshire Fisher Cats
The New Hampshire Fisher Cats are the Double-A affiliate of the Toronto Blue Jays and play their games at Delta Dental Stadium in Manchester. More than 180 former Fisher Cats have gone on to make their Major League debuts. The Fisher Cats have raised millions of dollars for various charities through the Fisher Cats Foundation and continuously strive to improve the quality of life for Granite State residents. The organization has been recognized as New Hampshire Business Review’s “Best Sporting Event to Take Clients to,” Parenting New Hampshire Magazine’s “New Hampshire’s Favorite Sporting Event for Families,” and New Hampshire Magazine’s “Best New Hampshire Sports Team.” For more information on the New Hampshire Fisher Cats, please visit nhfishercats.com, call (603) 641-2005, or contact Chris Jared by email at cjared@nhfishercats.com.
About the Portland Sea Dogs
The Portland Sea Dogs are the Double-A affiliate of the Boston Red Sox. Since 1994, the Sea Dogs have welcomed more than 12 million fans to Delta Dental Park at Hadlock Field, providing affordable, family-friendly entertainment while making a positive impact in the community. The club's "Strike Out Cancer in Kids" program has raised more than $5 million for the Maine Children's Cancer Program, and more than 300 former Sea Dogs have gone on to play in Major League Baseball. For more information, visit seadogs.com or follow the Sea Dogs on Facebook, X, Instagram, and TikTok.
About Diamond Baseball Holdings
DBH was formed in 2021 to support, promote and enhance Minor League Baseball clubs affiliated with Major League Baseball through professional management, best practices, innovation and investment.