RICHMOND, Va. (October 13, 2026) – 804Live has officially unveiled plans for a one-of-a-kind New Year’s Eve celebration, RVA NYE presented by Miller High Life, in Atlantic Union Bank Lounge at CarMax Park, featuring live music, local DJs, small bites, bar and a spectacular midnight fireworks display.
Sail into the New Year with Richmond favorites, the multi-award-winning Three Sheets to the Wind. “America’s #1 Tribute to Yacht Rock,” will take you on an unforgettable New Year’s Eve celebration cruise, packed with ‘70s and ‘80s hits that will keep the dance floor rocking all the way into 2027.
RVA NYE presented by Miller High Life adds an exciting exclamation point to the inaugural holiday season at CarMax Park, which will also be home to WinterWorld presented by SERVPRO, a brand-new holiday experience featuring immersive winter attractions, festive entertainment and family fun throughout the season. WinterWorld presented by SERVPRO runs from Nov. 19 through Jan. 3, making CarMax Park a destination for holiday celebrations from November through the New Year.
Keeping the energy moving between sets is Richmond legend DJ Ron Manila. Known as a resident stadium DJ for the Richmond Flying Squirrels, DJ Ron will spin a mix of contemporary hits, throwback classics and electronic dance music throughout the night.
Partygoers will enjoy an upscale evening in the Atlantic Union Bank Lounge, complimentary beer, wine and sparkling wine, delicious small bites and hors d’oeuvres throughout the event Guests can also capture and cement their holiday memories with a fun, interactive photo booth before counting down to midnight with a spectacular fireworks display over CarMax Park.
Event Details & Ticket Information
- Date: Thursday, December 31, 2026
- Time: Doors open at 9:30 p.m.
- Location: CarMax Park AUB Lounge, Richmond, Va.
Admission Tiers
- Early Bird General Admission ($125 + taxes/fees): Includes full open bar and buffet access, free parking and two complimentary champagne flutes.
- VIP Packages ($1,000 + taxes/fees): Reserved for groups of six, VIP guests receive private soft seating, a dedicated server, premium parking in the exclusive Blue Lot and prime, unobstructed viewing of the midnight fireworks show from the elevated AUB Terrace.
Tickets go on sale Friday, October 16, and can be purchased online via carmaxpark.com
About 804Live
804Live services public and private events for up to 14,000 people held at CarMax Park in Richmond, Va. 804Live is devoted to making CarMax Park a premier destination for locals and visitors in the Richmond region by making the facility a year-round entertainment venue. With an abundance of hospitality areas and unique spaces, 804Live can create unforgettable experiences for any event.