Indians, social media followers raise $20,000 for Cleveland RBI programs
Through MLB partnership with Head & Shoulders, Tribe has raised $60,000 for local RBI programs in program's two years
The Cleveland Indians, with help from the club's Twitter followers, raised $20,000 for the Cleveland chapter of MLB's Reviving Baseball in Inner Cities program.
Throughout the season, the Indians social media team and Twitter followers used #whiff and tagged @Indians in social posts, counting toward a monthly total and corresponding donations from Head & Shoulders.
"The Indians are proud to support, through Cleveland Indians Charities, many charitable efforts in our community, including the RBI program," said Rebecca Kodysh, the Indians Executive Director of Community Impact. "We'd like to thank our loyal Twitter followers for helping us continue our commitment to the Northeast Ohio community."
One of the teams that benefits from the Indians support of Cleveland RBI programs is Cleveland's girls senior softball team; this year, the team won the 2015 World Series Championship in Arlington, Texas. This was the group's seventh consecutive appearance in the softball finals, but Cleveland's first RBI World Series Championship in any division for the program.