Download the 2017 "What's New" document (PDF)
The Giants held their annual Media Open House today to unveil "what's new" at AT&T Park for the 2017 season. Season highlights include special celebrations, promotions, giveaways, food items, community programs, technological experiences and capital improvements.
When the Giants begin their 18^th season at AT&T Park on Monday, April 10, they welcome the largest number of season ticket members ever in franchise history with 31,000. They will also enter the 2017 campaign with the longest consecutive regular season home sellout streak in the National League (489 regular season games, plus 25 dates in the post-season, for a total of 514) and currently, the longest active one in Major League Baseball.
The home opener will feature cast members from the musical HAMILTON to perform the National Anthem. Scheduled to perform are the Schuyler Sisters - Emmy Raver-Lampman (Angelica), Solea Pfeiffer (Eliza), and Amber Iman (Peggy). American Performance Painter David Garibaldi will open the pre-game festivities as he rapidly creates a Giants-themed canvas from the field.
In keeping with the Giants tradition of honoring its history, on Saturday, August 5, the organization will honor the 1997 Team with a reunion. The '97 Team won the National League West with a record of 90 wins and 72 losses, in what would be the first of seven post season appearances for the current ownership group. Invited members include Barry Bonds, Jeff Kent, J.T. Snow, Rich Aurilia, Kirk Rueter, Shawn Estes and Mark Gardner.   
For the first-time ever, Giants fans will now be able to Live Stream all in-market Giants games on the NBC Sport Bay Area, formerly CSN Bay Area, website and on the NBC Sports app designed for desktops, mobile devices, tablets and connected TVs. Fans who are NBC Sports Bay Area subscribers via a participating cable/video provider, and reside in an area where they are able to view in-market MLB games on the NBC Sports Bay Area channel, will be able to access the games. 
"The Giants and our media partner, NBC Sports Bay Area, are thrilled to finally deliver all our games to our fans through their device of choice," said Giants President & CEO Larry Baer. "Whether it's on their television, radio, computer or smartphone, our fans can always be connected to Giants baseball this season."
Inside AT&T Park, fans will find a more unified look in one of its most visible and visited spaces - Fan Lot. Located above the left field bleachers, the Toyota Fan Zone will include a completely updated and repositioned mini baseball field for kids 42" or less. This mini AT&T Park field features a brand new, state-of-the art Mitsubishi Diamond Vision display. In right field, players can field balls off a miniature version of AT&T Park's right field wall, complete with brick arches and a manually operated scoreboard. Adjacent to the mini field is the Toyota Stage, which will feature a Toyota vehicle and serve as a gathering spot for fans offering various pre-game entertainment throughout the season. Framing this newly renovated space will be the Nuveen sign. 
For the first time since AT&T Park's opening in 2000, the Field Club will have a naming rights partner. The Blue Shield Field Club will feature a few changes with new Blue Shield Field Club entrance signs, hallway colors and lighting as it continues to serve as a gathering spot for the thousands of fans and season ticket members who sit behind home plate extending to the end of each dugout. Blue Shield of California has been a long time partner of the Giants and has long sponsored the annual "Play Ball Lunch" benefitting the Giants Community Fund and Junior Giants.
The 2017 schedule features more than 30 promotional giveaways including new items such as the Giants SF Heart Flag presented by Bank of America (April 11);  2016 Gold Glove Foam Finger presented by Coca-Cola (April 12); Pence on Board Plush Window Cling presented by See's Candies (April 30); Collectible Tin Box presented by Chevron ExtraMile (May 13); Giants Car Flag (May 27); Buster Hug Blanket (June 9); 50^th Anniversary of the Summer of Love Blanket presented by the de Young Museum (June 25); Kruk & Kuip Socks (Aug. 20); and a Cable Car Replica presented by AT&T (Sept. 3). For a complete listing please go to sfgiants.com/promotions.
There are more than 40 special events planned throughout the 2017 season, which require a Special Events game ticket to receive the item. In addition to many of the fan-favorite Heritage Night celebrations and College Night events, highlights for this season include the 50^th Anniversary of the Summer of Love (June 25) in which fans with a Special Event ticket will receive a Giants-themed bus collectable. The celebration will be themed around the Summer of Love, with music that will take fans back 50 years to a time that was defining for a generation of kids who were in San Francisco during the summer 1967. The Giants will celebrate the influential work of one of the most revered comic strip authors and illustrators in history, Charles M. Schulz , with a 50^th Anniversary Celebration of "You're a Good Man, Charlie Brown" (July 22), which includes a special-edition Charlie Brown sound chip bobblehead. Chef Thomas Keller will be at the park in September for The Thomas Keller VIP Tasting Experience (Sept. 19) in which fans who purchase the event experience package will have the opportunity to attend a pregame tasting with Chef Keller and his team. For a complete listing please go to sfgiants.com/specialevents.
AT&T Park concessionaires, Centerplate and Bon Appétit Management Company, will continue to offer fans some of the best and most unique food offerings in sports. New food items for the 2017 season include: the first 100 percent organic menu of items from The Organic Coup which include a crispy fried chicken sandwich with seasoned cabbage slaw, tater tots, chicken tenders and organic caramel popcorn drizzled in chocolate. CREAM, one of the Bay Area's most popular ice cream sandwich shops will have a kiosk at the park featuring a variety of fresh baked ice cream cookie sandwiches. The SF Soup Company will open their first location at AT&T Park featuring their Ladle & Leaf concept of fresh made soups and salads. 
New sponsors include Airbnb, a San Francisco based company whose partnership will raise awareness and funds for family homelessness in San Francisco; Nuveen, a global investment manager, who will have a significant presence in the Fan Lot;  Halo Neuroscience, which allows the Giants to integrate Neuropriming technology into the core training regimen of the players to improve and refine player performance and athleticism; Sliver Oak/Twomey, whose family owned wines will enhance the wine experience at AT&T Park; Juicero, whose cold-press juicing system is assisting Giants players and coaches consume more fruits and vegetables daily in an effort to maintain their health performance; CREAM, one of the Bay Area's favorite ice cream sandwiches will now be served at the park; and The Organic Coup, the first USDA Certified Organic fast food restaurant in America, will serve up its crispy chicken sandwich and other organic menu selections.
For a complete listing of 2017 season highlights, please visit sfgiants.com/2017 highlights and to connect with the Giants via social media go to sfgiants.com/connect.