MILWAUKEE - The Milwaukee Brewers have named Kevin Babusiak as vice president of partnership activation and strategy. The announcement was made by Brewers Chief Revenue Officer Jason Hartlund.
"Kevin brings to the Brewers a wealth of experience managing partner activations across the country," said Hartlund. "The organization's goal is to have a deep and broad understanding of our partners' business goals and objectives, and the addition of Kevin brings us a great resource in that pursuit."
Babusiak most recently served as group director for Octagon, one of the largest sports and entertainment agencies in the world. In that role, he was responsible for sponsorship strategy, activation and hospitality programs for brands such as Allstate Insurance, Kaiser Permanente, ABIn-Bev and Coca-Cola. He oversaw the success of activation and strategy with those brands at prestigious events including the Super Bowl, the NCAA Men's Final Four, Allstate Sugar Bowl and College Football Playoff National Championship, Boston Pride and the Copa America Centenario.
In his new role, Babusiak will lead the Brewers activation staff and will also serve as the main liaison with the organization's Business Strategy and Analytics Department.
"I am honored to join the Brewers organization," said Babusiak. "I am excited to build upon the success here in Milwaukee by bringing my years of agency, brand and event experience to our team's current and future partners."
Babusiak, a graduate of Indiana University, resides in Brookfield, Wisconsin with his wife Kate and four children: Gavin, Anna Claire and Chandler Elle.