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YORK -- The bedlam that broke out in the Bronx on Wednesday with Raul Ibanez's pair of home runs to lift the Yankees to a 3-2 win in 12 innings over the Orioles in Game 3 of the American League Division Series spilled over into social media.
Ibanez's pinch-hit homer off Orioles closer Jim Johnson in the ninth inning tied the game and forced extra innings, prompting 38,549 social media comments in the five minutes after the ball touched down in Section 103 at Yankee Stadium. It was the greatest social media response to that point this postseason.
When Ibanez hit a game-winner in the 12th, that record response nearly doubled. Ibanez's second-deck shot off lefty Brian Matusz elicited 74,972 public Twitter and Facebook comments as pinstripes poured out of the home dugout and swarmed the 40-year-old Ibanez at home plate.
It was the most talked-about -- and with 5.8 million viewers on TBS, the most watched -- moment of a postseason that is already generating plenty of conversation in social media.
Coupled with the A's walk-off Game 4 win over the Tigers a few hours later, Wednesday's full day of baseball -- every Division Series matchup featured a game -- combined for 783,969 social media comments, the most for any day of baseball since the All-Star Game. The 2012 postseason generated more than 2.6 million social media comments entering Thursday, already double the total from the 2011 Division Series. Like Wednesday, Thursday's schedule also included four games, and there will be more action on Friday.