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Dynamic ticket pricing introduced in upper deck

ARLINGTON -- The Rangers are introducing dynamic ticket pricing for adult Upper Reserved seating for all non-premier and premier games in 2013.

In partnership with Qcue, the leading provider of demand-based pricing software for live entertainment events, the Rangers will use software analysis to set and adjust ticket prices higher or lower for each game in real-time based on market demand and factors such as pitching matchups, team performance, opponent, weather and day of week. Upper Reserved seating represents nearly 20 percent of the total seating capacity of Rangers Ballpark in Arlington.

More than half of the 30 Major League teams have implemented different versions of demand-based pricing in the last several years, with a number of clubs utilizing the system for its entire seating inventory. Qcue, based in Austin, Texas, works with a number of MLB, NBA and NHL teams on demand-based pricing.

"Implementing dynamic pricing will allow us to broaden our ticket-buying fan base while providing greater day-to-day pricing flexibility," Rangers COO Rick George said. "It also will reward fans for purchasing tickets earlier in the season and allow us to protect season-ticket holder value. We are using dynamic pricing in just one seating category in 2013, and will be evaluating its effectiveness to determine if the program will be expanded in future seasons."

Upper Reserved seats for children 13 and under are priced at $6 for all games, and are not impacted by dynamic pricing.

ARLINGTON -- The Rangers are introducing dynamic ticket pricing for adult Upper Reserved seating for all non-premier and premier games in 2013.

In partnership with Qcue, the leading provider of demand-based pricing software for live entertainment events, the Rangers will use software analysis to set and adjust ticket prices higher or lower for each game in real-time based on market demand and factors such as pitching matchups, team performance, opponent, weather and day of week. Upper Reserved seating represents nearly 20 percent of the total seating capacity of Rangers Ballpark in Arlington.

More than half of the 30 Major League teams have implemented different versions of demand-based pricing in the last several years, with a number of clubs utilizing the system for its entire seating inventory. Qcue, based in Austin, Texas, works with a number of MLB, NBA and NHL teams on demand-based pricing.

"Implementing dynamic pricing will allow us to broaden our ticket-buying fan base while providing greater day-to-day pricing flexibility," Rangers COO Rick George said. "It also will reward fans for purchasing tickets earlier in the season and allow us to protect season-ticket holder value. We are using dynamic pricing in just one seating category in 2013, and will be evaluating its effectiveness to determine if the program will be expanded in future seasons."

Upper Reserved seats for children 13 and under are priced at $6 for all games, and are not impacted by dynamic pricing.