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David Price, Mike Trout featured in new #IPlay spots

The 2012 American League Cy Young and Rookie of the Year award winners reveal what drives them to succeed in the newest spots in Major League Baseball's new marketing campaign, "I Play."

The new spots, featuring David Price of the Tampa Bay Rays and Mike Trout of the Los Angeles Angels of Anaheim, debut online today and will appear this weekend during MLB national telecasts on FOX, ESPN, TBS and MLB Network.

The "I Play" campaign, created by Hill Holliday, showcases the intensity and passion of baseball's young stars, illustrating what drives them to succeed and highlighting their desire to lead their team to the Postseason.

In each spot, the camera isolates on the player's face as his inner monologue provides a glimpse into reasons why each of them play at such a high level to reach their goal of playing in October.

Price and Trout join Robinson Cano, Bryce Harper and Andrew McCutchen in being featured in the campaign. Additional player-specific creative featuring some of the game's top young talent will roll out throughout the season.

A companion campaign online encourages fans to share photos and videos via social media along with the hashtag #IPlay, demonstrating as creatively as possible what they play for. The most creative user-submitted stories are showcased on