NEW YORK - Inspired by a dramatic MLB Postseason featuring 38 games, capped by the Boston Red Sox World Series championship, baseball fans accessed a record-setting amount of content through MLB.com across thousands of devices, platforms and screens, highlighted by a Postseason record 296.4 million visitors (+43% YOY) - just shy of 10 million visitors per day.
Fans also watched 22 percent more live video streams in 2013, including 30 percent coming from accesses on smartphones and tablets. Live video for games aired by Postseason national broadcast partners TBS and MLB Network was available exclusively in the United States through the fifth season of Postseason.TV on MLB.com and in MLB.com At Bat.
Overall, live and on-demand video from MLB.com drew 152 million streams during the Postseason, a 170 percent increase over last year. Again, mobile viewing proved to be a significant driver as the MLB.com At Bat app's share of the total video streams delivered rose 130 percent compared to last year's Postseason.
MLB.com At Bat was opened 76.6 million times this Postseason, an average of 2.5 million per day. In addition, downloads of At Bat, across iPhone, iPad, Android, Kindle Fire, BlackBerry 10 and Windows Phone 8, in this year's Postseason were up 76 percent year-over-year.
On Facebook, MLB.com's social media team published 4,800 individual posts this October, which garnered 1.4 billion impressions. The record impression total is an 80 percent increase over last year. @MLB on Twitter delivered 2,840 posts in that same timeframe and saw an 81 percent increase in fan RTs.
Among its social efforts, MLB.com for the first time distributed Postseason video highlights across Facebook, YouTube and Twitter. Collectively, fans watched 33.5 million clips.
Sources: Adobe Analytics, Facebook Insights, GNIP, YouTube Analytics