MIAMI -- The itch to pick up a bat and ball is long gone for Marlins chief executive officer Derek Jeter, but his standards are the same as those he set during his remarkable 20-year playing career.
Under the ownership of Bruce Sherman and Jeter, the Marlins in 2018 embark on a new beginning Thursday when they open the regular season against the Cubs at 12:40 p.m. ET at Marlins Park.
Jeter, who last played for the Yankees in 2014, will be experiencing his first Opening Day as an executive and part owner.
"You want people to be accountable," Jeter said. "Everyone is held accountable for the job that they do, whether that is on the field or in the front office. We have a responsibility. The way you handle yourself is extremely important. That's not only when you have your uniform on, or not only when you're here at the office. That's 24 hours a day, seven days a week.
"We will have quality people as part of this organization. If that doesn't fit you, this is the wrong organization for you."
"Just getting started" is an organizational theme, and it has been set to music. Last week, the song "Just Gettin' Started" by DJ Khaled and Poo Bear was released. Before first pitch on Thursday, both will perform a concert at 11:30 a.m. ET at Marlins Park. Fans are encouraged to arrive early.

As part of the Opening Day celebrations, Jason Derulo will sing the national anthem. Tossing out the ceremonial first pitch will be Miami-Dade County Mayor Carlos Gimenez and City of Miami Mayor Francis Suarez.
For the four-game series, the Marlins and Cubs will wear patches to recognize the tragic shootings at Marjory Stoneman Douglas High School in Parkland, Fla. The patches will feature a maroon-colored ribbon with "MSD" across the middle and 17 stars in honor of the lives lost at the school on Feb. 14.
"It's an unfortunate tragedy," Jeter said. "The way I always looked at it, when I was a player, was we use [the game] as entertainment and a sort of a distraction. We'll do our part in every way that we possibly can to help them."
For the game, the Marlins are planning to leave the roof open, but the operable walls in the outfield will be closed.
"We've said we'd like to open it as much as we can," Jeter said. "Obviously, weather plays a big part. What we've heard from our fanbase is they'd like the roof open more."
As the organization moves forward under Sherman and Jeter, an emphasis is being placed enhancing the overall experience at Marlins Park.
"We want the in-game experience to improve over what it's been in the past," Jeter said. "We want the fans, obviously, to enjoy themselves and have a great time. Get here early. We have a pregame performance, and then you want to win, as well."