GOODYEAR, Ariz. -- The Indians have made sweeping changes to Progressive Field over the past two seasons in an effort to make it a destination spot in Cleveland. The new brand campaign also centers around the memorable moments that happen inside the ballpark.
As part of the Opening Day festivities on April 4, former Indians players Bill Selby, Travis Hafner and Kenny Lofton will be recognized as part of the team's new "Only Here" campaign. Each of those players delivered signature moments in the past two decades of the franchise.
The season's first game against the Red Sox will mark the 23rd at Progressive Field and will feature the 24th straight Opening Day sellout for the Indians. The gates will open at 2 p.m. ET for the 4:10 game, which is expected to feature 2014 American League Cy Young Award winner Corey Kluber as the Opening Day starter for the second straight year.

Patrick Carney -- a native of Akron, Ohio, and the drummer for The Black Keys band -- is scheduled to throw out the ceremonial first pitch and operatic singer, and fellow Ohio native, William Clarence Marshall will sing the national anthem. Each branch of the military will also be honored before the game.
The Indians' "Only Here" campaign follows the "Unfinished Business" and "What If?" slogans of recent years.
Selby, who belted only 11 home runs in his career, will be honored for one of the most famous homers in club history. On July 14, 2002, Selby launched a walk-off grand slam off Yankees legend Mariano Rivera to deliver a win for the Indians.

Hafner will be recognized for his walk-off single to defeat the Yankees in Game 2 of the American League Division Series in 2007. That postseason tilt -- known as the "Bug Game" -- featured reliever Joba Chamberlain, who was on the mound for New York when the midges swarmed. If Chamberlain makes the Tribe's bullpen this spring, he will be on hand to watch Hafner be honored.

Lofton will be honored for a pair of memorable moments at Cleveland's ballpark. The Indians plan on recognizing his incredible wall-scaling catch on Aug. 4, 1996, when he robbed B.J. Surhoff of a would-be homer. Lofton also scored the winning run in the miraculous comeback against the Mariners on Aug. 5, 2001.