MLB.com At Bat sustains frenzied pace
Mobile consumption of live baseball games rises to record levels; Averaging over 800K live streams per day
NEW YORK, APRIL 12, 2012 – MLB Advanced Media, L.P. (MLBAM), the interactive media and Internet company of Major League Baseball, today announced that its MLB.com At Bat 12 application surpassed the three million download mark yesterday, achieving the milestone only eight days into the 2012 MLB regular season and more than four months earlier than its record-setting 2011 campaign. Last year, At Bat reached that mark on August 22, 145 days into the season.
Since Opening Day, the mobile application has delivered a daily average of over 800,000 live audio and video streams, an increase roughly double last year’s comparable daily average. This includes yesterday’s games during which fans consumed more than one million live streams.
At Bat returned with its fifth edition in February to such strong fan demand that within a matter of hours the app rose to become the highest grossing sports application for iPhone, iPad and Android, top spots it currently maintains. Overall, At Bat has been ranked as the highest grossing sports application for 43 consecutive days on Android and 70 days combined on iPhone and iPad, including the past 19 straight for both iOS devices. The only other sports app to hold that number one ranking for iPhone or iPad was March Madness Live.
MLB.TV Premium subscribers get At Bat 12 for free on supported iOS and Android devices. Fans also can subscribe to MLB.com At Bat 12 for the one-time seasonal fee of $14.99 on all available platforms (iOS, Android, BlackBerry, Windows Mobile) or iPhone and iPad users have the option of a $2.99 per month fee with a monthly recurring billing option.