Royals & Fox Sports Kansas City partner on Be Royal Fan Express

KANSAS CITY, MO (May 27, 2014) - The Kansas City Royals and FOX Sports Kansas City are offering a unique way for fans across the Midwest to enjoy a game at Kauffman Stadium this summer via the "Be Royal Fan Express presented by FOX Sports Kansas City." The Be Royal Fan Express promotion gives fans who follow the Royals by listening to their local Royals Radio Network affiliate and watching the team on FOX Sports Kansas City an opportunity to travel to Kansas City and experience the excitement of a game at Kauffman Stadium.

Through a contest with select Royals Radio Network affiliates, fans in designated markets will have the opportunity to win a complimentary bus pass, which will allow them to travel to Kauffman Stadium on the Be Royal branded bus, and receive a ticket to the Royals game. Each pass will also include a game program, FOX Sports Kansas City -branded Royals jersey, Royals hat and bottled water provided by Hy-Vee. 

"In the last three seasons we've seen a tremendous increase throughout the region in enthusiasm and television viewership for Royals baseball," said David Pokorny, FOX Sports Kansas City Director of Marketing. "The Be Royal Fan Express is our way of helping bring some of the biggest Royals fans to The K."

The Be Royal Fan Express is scheduled for the following dates.

Saturday, June 7 - Topeka, KS

6:15 p.m. vs. New York Yankees

Radio Partner - WIBW-AM / Cable Partner - Cox

Saturday, June 21 - Wichita, KS

1:10 p.m. vs. Seattle Mariners - Wichita State Day at The K presented by FSKC/Rally House

Radio Partner - KFH-FM & AM / Cable Partner - Cox

Saturday, June 28 - Des Moines, IA

1:10 p.m. vs. Los Angeles Angels - James Shields Bobblehead presented by Hy-Vee/Farmland

Radio Partner - KXLQ-AM / Cable Partner - Mediacom

Saturday, July 12 - St. Joseph, MO

6:10 p.m. vs. Detroit Tigers - Viva Los Royals & Salvador Perez Bobblehead presented by Hy-Vee/Farmland

Radio Partner - KKJO-FM / Cable Partner - Suddenlink

Saturday, July 26 - Springfield, MO

6:10 p.m. vs. Cleveland Indians - Faith & Family Day at The K

Radio Partner - KADI-AM / Cable Partner - Mediacom

Saturday, August 9 - Lincoln, NE

6:10 p.m. vs. San Francisco Giants - Huskers Night at The K

Radio Partner - KNTK-FM / Cable Partner - Time Warner

Saturday, August 30 - Omaha, NE

6:10 p.m. vs. Cleveland Indians - Retro Night & Mr. Royal Bobblehead

Radio Partner - TBD / Cable Partner - Cox

"Interest in the Royals throughout the Heartland has always been strong, and the Be Royal Fan Express is a creative new way for us to engage our fans in our outer markets," said Michael Bucek, Royals Vice President-Marketing & Business Development. "We look forward to launching this new program in conjunction with our partners at FOX Sports Kansas City and our Royals Radio Network affiliates this summer."

Approximately one week leading up to each designated game, the respective Royals Radio Network affiliate will run a daily "sounder" contest during their morning and/or afternoon drive-time programs and listeners will have the opportunity to call into the station to win. Specific contest details will be announced by the affiliate stations in the coming weeks. Each station will receive 20 passes to give out during the promotion. In addition, the Royals and FOX Sports Kansas City will also provide 20 complimentary passes on each trip for a community or military group.

The Royals and FOX Sports Kansas City enjoyed record viewership in 2013, increasing an MLB-best 70 percent over 2012. In addition, the Royals Radio Network broadcasts all of the club's regular-season games on 57 stations throughout the Midwest.