Cards join Rams, Blues for television campaign

ST. LOUIS -- Cardinals players Matt Holliday, Matt Carpenter and Jason Motte are among the St. Louis pro athletes and broadcasters featured in the "We Are #TeamSTL" television campaign that FOX Sports Midwest launched on Friday.

That #TeamSTL social media hashtag was created a year ago by the area's three professional teams -- the Cardinals, the Blues of the NHL and the Rams of the NFL -- as a way for each organization to rally support behind the others. Students at the University of Missouri journalism school then took the concept and built a media campaign behind it as a spring-semester project.

The final product was an ad that features players and FSM announcers detailing their passion for playing in and contributing to this community.

Joining the Cardinals' players in the promotion were David Backes, Barret Jackman and Alex Pietrangelo of the Blues; James Laurinaitis and Robert Quinn of the Rams; and Bernie Federko, John Kelly, Darren Pang, Rick Horton, Al Hrabosky, Jim Hayes and Pat Parris of FSM.