Pirates announce expanded Hyundai partnership

Automaker named the new presenting partner of the PNC Park Home Plate Club

March 11th, 2019

The Pittsburgh Pirates and team partner Hyundai today announced a three-year extension to their existing relationship that expands and deepens the partnership through the 2021 season. As part of the new agreement, Hyundai becomes the presenting partner of the exclusive PNC Park Home Plate Club, now branded the “Hyundai Club.”

The expanded agreement includes the naming rights and signage throughout the club with Hyundai receiving interior, exterior and seat branding. The Hyundai Club is an all-inclusive area of PNC Park that offers fans a seat within the first 12 rows behind the plate (Sections 14-20), as well as exclusive dining privileges. The area was completely remodeled in 2017 with all new furniture, lighting, carpet and special Pirates artwork. In addition, 65-inch HD televisions ensure fans won't miss a moment of game action inside, as all new stadium seats guarantee comfort outside.

“It is truly an honor for us to broaden our partnership with Hyundai,” said Frank Coonelly, Pirates President. “We have had an outstanding partnership with Hyundai and its local dealers and we are proud to have Hyundai present one of the premier clubs at PNC Park. We look forward to providing exciting new opportunities for our great fans to connect with the Hyundai brand and its strong product line.”

“The Pirates have been a fantastic partner for Hyundai over the years and when the opportunity to be an integral part of the of the gameday experience at PNC Park presented itself, we jumped at the chance,” said Bob Wright, Hyundai Board Director. “We could not be more proud to unveil the Hyundai Club this spring. It will truly be a special moment for us.”

The new agreement also includes outfield wall signage as Hyundai will have branding opportunity in right field at PNC Park.