The Texas Rangers will debut a new commercial this Sunday, February 4th, during Super Bowl LII. The Rangers once again teamed up with Dallas-based TM Advertising and production company charlieuniformtango on the spot which features an unexpected way to welcome the beginning of baseball season.
The spot also announces the return of a limited-time ticket offer that includes Opening Day and a 12th game of fan's choosing for free with the purchase of a 10-game ticket package. The offer will be available from Sunday morning until 11:59 p.m. CT on Monday, February 5 at texasrangers.com/BaseballTime.
"It's not easy to stand out during an event like the Super Bowl," said Lisa Bennett, Chief Creative Officer at TM. "You're competing with big budget spots, celebrities, puppies and babies. We wanted to create an unconventional spot for the Rangers that taps into the emotional psyche of baseball fans."
The spot, directed by Lan Freedman of charlieuniformtango, captures the awakening of Rangers baseball fans and the building excitement brought on by the end of football season.
"The end of football season means that the hibernation of baseball fans is officially over, and there's no better way to celebrate than with a ticket offer that includes Opening Day free," said Becky Kimbro, Vice President of Marketing for the Texas Rangers.
The commercial will officially air locally on NBC 5 this Sunday, February 4th during the Super Bowl broadcast on NBC. The Texas Rangers season opener is Thursday, March 29th at Globe Life Park in Arlington, a 2:35 p.m. start versus the Houston Astros.
For more information and a special limited time offer that includes free opening day tickets visit texasrangers.com/baseballtime.