Born from the toughest sport on dirt, the iconic PBR country bar will debut its largest venue in the country in Arlington, TX next year
February 17, 2017
The Cordish Companies, Texas Rangers and Professional Bull Riders (PBR) today announced the flagship PBR country bar in the United States will open in Texas Live! in 2018. The announcement today took place at AT&T Stadium leading into PBR's Frontier Communications Iron Cowboy event taking place on Saturday, February 18 at AT&T Stadium for the eighth consecutive year. The PBR country bar will join the likes of Lockhart Smokehouse, Revolver Brewery, Guy Fieri and Rangers Republic in anchoring the $250 million world-class dining, entertainment and hospitality district being developed in partnership between The Cordish Companies, Texas Rangers and City of Arlington.
Born from the toughest sport on dirt, PBR country bar at Texas Live! will be a powerhouse concept that brings an authentic country experience to Arlington, marrying an electric combination of "cowboy cool" and big-time, Texas-sized entertainment. The soul of PBR country bars comes alive through its rich music traditions showcased by its Hot Country Night live concert series. PBR venues have welcomed some of the biggest names in country music including Luke Bryan, Old Dominion, and Justin Moore. More recently, PBR announced the organization's new "party" anthem as "I Think I'll Just Stay Here and Drink," a remake of the classic Merle Haggard song by Warrant. The new anthem will be played every night at midnight in PBR country bars across the country.
"Since the first PBR country bar launched in 2008, the concept has been a phenomenal success and will soon expand to 10 locations nationwide," said Sean Gleason, CEO of PBR. "PBR country bars provide a strong daily brand presence for the sport in a fun, lifestyle venue where our fans can come out and release their inner cowboy. We are thrilled to expand our partnership with The Cordish Companies and now the Texas Rangers and bring our flagship PBR country bar to the spectacular new Texas Live!."
The country's flagship PBR will exceed 1,500-capacity and will feature a 7,000 square foot balcony overlooking Arlington Backyard, a 5,000 capacity event pavilion that will welcome the best national, regional and local music talent. The PBR country bar will be located on the second floor above Lockhart Smokehouse which was announced last week by The Texas Rangers and The Cordish Companies. Lockhart Smokehouse, an iconic Texas barbecue restaurant, was founded on rich family traditions deeply rooted in Texas for more than a century.
Located in between the Texas Rangers' Globe Life Park and the Dallas Cowboys AT&T Stadium, Texas Live! is part of a greater $1.25 billion vision for the Arlington stadium district that features anew Rangers ballpark; 200,000 square feet of best in class restaurants, retail and entertainment venues; a full]service 300]room convention hotel; 35,000 square feet of meeting/convention space; and a 5,000 capacity outdoor event pavilion.
"In keeping with the spirit of Texas, we could not be more excited to announce that PBR will debut its flagship PBR country bar in Texas Live!," stated Blake Cordish, Vice President of The Cordish Companies. "Sean Gleason and the entire PBR team have been fantastic partners to work with across the country coming up on a decade. We are thrilled to work with PBR and our development partners, the Texas Rangers, to bring this incredible venue to Arlington."
With over 61 million fans across the United States, PBR is hotter than ever, recently setting 13 local attendance records in 2016. Television viewership for PBR on CBS Sports increased 12% last year, with PBR television ratings second only to the NFL on several weekend days during 2016. Over the past five years, CBS viewership has grown 39%. PBR has also achieved significant growth in social media. In 2016, across major sports properties, PBR was #1 in fan engagement on Facebook, had the highest engagement rate on Twitter, and the highest growth rate on Instagram.
"The announcement today is extremely exciting for the project," said Rob Matwick, Executive Vice President of Business Operations for the Texas Rangers. "PBR is one of the most exciting, fastest growing, popular sports in the country and the venue here at Texas Live! will prove the same. With each announcement for the project, we are bringing a diverse offering of best in class experiences for our guests."