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Royals players and fans are ready to "Be Royal"

2014 Advertising Campaign Showcases Character and Community

Still riding high from their best season in recent years, the Kansas City Royals are cranking up the excitement with the introduction of their new advertising campaign and tagline, "Be Royal."

"Last season, the Royals came to play," said Michael Bucek, Royals Vice President-Marketing and Business Development. "Our ballclub was exciting and played meaningful games until the end of the season and our fans responded with energy and passion. As a team and a community, we proved to ourselves that we have what it takes to live up to the name on the front of our jerseys."

Kansas City-based ad agency Walz Tetrick, now in their second year with the club, helped develop a campaign that highlights the leadership, poise and pride the Royals players bring into the clubhouse and onto the field and an unrivaled fan base that is second to none.  

 "We have a great tradition of baseball here in Kansas City," said WTA president Charlie Tetrick. "So when you put on a Royals jersey, that means something. It means you're going to play with confidence. And when fans put on their jerseys, they're going to come out to The K, make noise, support their team and create a true home field advantage. That's what baseball in Kansas City is all about. It's in our blood. That's what it means to Be Royal."

The 'Be Royal' campaign will be seen throughout the preseason and regular season in TV and radio ads, outdoor boards, newspaper ads, online banners and social media.

Season tickets are currently on sale and available online at, by phone at 816-504-4040 or at the Kauffman Stadium Box Office.

Kansas City Royals