Vice President, Marketing
Enters her eighth full season in her current role and 17th season with the organization after joining the Tigers prior to the 2000 season.
Oversees all functions of the club's marketing and promotions departments, including print and broadcast advertising, Tigers.com, multicultural marketing, promotional giveaways and social media.
Manages the club's branding strategy and was responsible for the launch of the successful "Who's Your Tiger" campaign, which served as the club's marketing slogan from 2005-08 and returned in 2011.
Promoted to her current position during the 2008 season after spending the previous six seasons as Director of Marketing...originally joined the Tigers as a marketing manager prior to the 2000 season.
Prior to joining the Tigers, she served as the Director of Marketing for WMXD (MIX 92.3 FM) where she was responsible for the station's marketing, imaging and advertising strategies...she also managed special events and consumer relationship marketing during her seven years at WMXD.
Served in a variety of roles during four years at Vaughn Marketing Consultants in Detroit, MI, last serving as the senior account executive where she was responsible for overseeing special event execution, public relations strategies, budget management, branding and advertising for select accounts and clients.
Is a graduate of the Detroit Chamber of Commerce, Leadership Detroit XVII Class...is a member of The Links, Inc., Greater Wayne County Chapter and is a board member of the Inside Out Literary Project and the Karmanos Cancer Institute, is a mentor and board member for the Women of Tomorrow Mentor and Scholarship Program and is a member of the Detroit Symphony Orchestra's board of trustees.
Is a graduate of the Inforum Center for Leadership's Executive Leadership program.
Holds a bachelor's degree in English from Spelman College in Atlanta, GA and is a member of the college's alumni association...also holds a certificate of public relations from the New York University School of Continuing Education Management Institute in New York, NY.
She and her husband, Anthony, reside in Huntington Woods, MI.