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Twins announce new retail partnership to bring unique Prince merchandise

The Minnesota Twins and retail partner Delaware North Sportservice have announced a new partnership with Bravado, Universal Music Group's industry-leading merchandise and brand management company and exclusive branding and licensing partner of the late Minneapolis icon Prince.
February 26, 2018

The Minnesota Twins and retail partner Delaware North Sportservice have announced a new partnership with Bravado, Universal Music Group's industry-leading merchandise and brand management company and exclusive branding and licensing partner of the late Minneapolis icon Prince. The partnership will feature unique co-branded merchandise only available at the Majestic Twins

The Minnesota Twins and retail partner Delaware North Sportservice have announced a new partnership with Bravado, Universal Music Group's industry-leading merchandise and brand management company and exclusive branding and licensing partner of the late Minneapolis icon Prince. The partnership will feature unique co-branded merchandise only available at the Majestic Twins Clubhouse Store at Target Field.
Among the collectable memorabilia, fans will be able to purchase co-branded Prince clothing, pins, patches, baseballs and many other items beginning on the Twins Home Opener against the Seattle Mariners on Thursday, April 5.
In addition, unique Prince merchandise will also go on sale in conjunction with the team's second annual Prince Night, which will take place on Friday, June 8 when the Twins face the Los Angeles Angels at 7:10 p.m.
Prince Night will feature a variety of honors and festivities including:
• The first 10,000 fans to Target Field will receive a limited edition purple inflatable Prince guitar (picture attached). Immediately following the seventh inning stretch, fans in possession of the inflatable Prince guitar will remain standing and illuminate their guitars for a special moment in remembrance of Prince.
• Fans who purchase a separate Prince Theme Night package will receive a co-branded Prince/Twins purple hat (picture attached). Fans must purchase the special Theme Night package to receive the hat.
• Additional details on Prince Night will be released at a later date. For more information on Prince Night visit twinsbaseball.com/prince.
"All of us in the Twins organization were deeply saddened by the loss of the late Minneapolis icon Prince," said Twins President and CEO Dave St. Peter. "Along with our fans, we look forward to celebrating the legacy of a man who brought an international spotlight to our great city."
The remainder of the Twins 2018 theme night schedule will be released on Tuesday, Feb. 27, at twinsbaseball.com/themenights.