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TV ratings may precede attendance jump

CHICAGO -- Brooks Boyer believes the final six games of this nine-game White Sox homestand could show an attendance boost at U.S. Cellular Field for the American League Central leaders. Giveaways of a Carlton Fisk replica statue on Saturday and a Southpaw mini-plush pal on Sunday also should bring in more than a few extra people this weekend.

But the White Sox senior vice president, sales and marketing, is basing his attendance guesses on a recent positive upturn in television ratings.

"They have gone like this the last two weeks," said Boyer, indicating a big [ratings] jump physically with his hand. "They have really gone up. If history repeats itself, the attendance follows right after that.

"I don't remember the percentages. All I know is when I see the actual ratings, and they are two points higher than they were before. They spiked and stayed up."

Full Game Coverage
CHI Full Game Coverage CAGO -- Brooks Boyer believes the final six games of this nine-game White Sox homestand could show an attendance boost at U.S. Cellular Field for the American League Central leaders. Giveaways of a Carlton Fisk replica statue on Saturday and a Southpaw mini-plush pal on Sunday also should bring in more than a few extra people this weekend.

But the White Sox senior vice president, sales and marketing, is basing his attendance guesses on a recent positive upturn in television ratings.

"They have gone like this the last two weeks," said Boyer, indicating a big [ratings] jump physically with his hand. "They have really gone up. If history repeats itself, the attendance follows right after that.

"I don't remember the percentages. All I know is when I see the actual ratings, and they are two points higher than they were before. They spiked and stayed up."

This story was not subject to the approval of Major League Baseball or its clubs.