Finest Collective and Novo Dia Wellness Announce "Wellness Market San Diego" Coming to EVE This September
SAN DIEGO – Finest Collective and Novo Dia Wellness are partnering to bring a premium one-day wellness event, “Wellness Market San Diego,” to EVE located on San Diego’s downtown waterfront on Sunday, September 13, 2026, from 11:00 a.m. to 4:00 p.m. This free event brings together curated wellness and conscious living brands, giving attendees the opportunity to discover innovative products, services and experiences that support healthier, more intentional living. Admission is free and open to all ages. Guests are required to register for complimentary tickets online at https://wellnessmarketsd.com.
As interest in holistic health and well-being continues to grow, Wellness Market San Diego aims to create more than a traditional vendor market. Created for the conscious consumer, Wellness Market San Diego gives guests direct access to founders, practitioners, national and emerging brands and wellness experts with 10 dedicated zones intended for exploration and purposeful shopping. The zones feature beauty, skincare and spas; movement; mindfulness and spirituality; health and recovery; technology; food, beverage and nutrition; travel and experiences; home and lifestyle; education and media; and clothing and apparel.
“We are excited to host Wellness Market San Diego at EVE, a destination that brings people together through exceptional experiences,” said Jaclyn Lash, Padres Senior Vice President of Special Events and President of Finest Collective. “Together with Novo Dia Wellness, we are creating an opportunity for guests to immerse themselves in a community and setting that aligns with the wellness-minded spirit of our city.”
"Our vision is to create more than a market. We're creating a place where people can discover brands that genuinely improve their wellbeing while building meaningful connections within San Diego's wellness community," said Igor Lascani, founder of Novo Dia Wellness.
The event embraces the theme “Rooted in Wellness, Connected in Community,” celebrating San Diego's thriving wellness ecosystem while creating meaningful opportunities for connection between residents, businesses and industry leaders. Set against the panoramic views of San Diego Bay, EVE offers an upscale, open-air setting providing a premium backdrop for a day of wellness and discovery. Convenient paid parking is available in the building's underground garage.
Wellness Market San Diego is designed to serve both sides of the wellness ecosystem: consumers and businesses. This free community marketplace brings together more than 80 thoughtfully curated wellness brands, inviting guests to shop, discover new products, connect with founders and explore the best in modern wellness. A list of participating brands is available at https://wellnessmarketsd.com.
For more information about Wellness Market San Diego, including registration, tickets and updates, visit https://wellnessmarketsd.com. Businesses interested in exhibiting, sponsoring or partnering with Wellness Market San Diego can contact Sophie Hecht at sophie@pineapple-culture.com.
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About Finest Collective
Finest Collective is the Padres’ hospitality and events division. Finest manages events at five venues in San Diego, including all public and private events at Petco Park, Gallagher Square, Eve at RaDD and Diamond Room, as well as private events at The Rady Shell at Jacobs Park. Finest hosts hundreds of events of all sizes throughout the year, including Padres gameday events, full venue and general admission concerts with headlining talent, signature events such as The Links at Petco Park (a nine-hole golf experience), Holiday Wonderland, the San Diego Rodeo, major national events such as WWE’s 2025 Survivor Series: WarGames, Savannah Bananas, Comic-Con activations, and much more.
About Novo Dia Wellness
Novo Dia is an experiential wellness company producing culturally resonant events that bring together discovery, movement, and mindfulness across San Diego. Novo Dia’s growing portfolio of signature events and partnerships include Mornings at the Museum, a monthly collaboration with the Museum of Contemporary Art San Diego; San Diego Wellness Week, the first citywide wellness event spanning six venues over six days and a headline performance by electronic artist Christian Löffler; and the Del Mar Wine and Food Festival Wellness Zone, a curated wellness experience positioned within one of the region’s most celebrated culinary events.