World Baseball Classic partners with more than 150 brands from around the world

World Baseball Classic, Inc. today announced its more than 150 business partners from around the world that will reach the sport’s tens of millions of worldwide fans as the 2026 World Baseball Classic begins this week. With headquarters in every corner of the world, the partners are supporting the World Baseball Classic through a variety of efforts including broadcasters and streamers of the action on the field; licensed products like jerseys, caps, trading cards and video games; and sponsors and advertisers of Federations, Venues, Pool Locations and the overall tournament.

MEDIA PARTNERSHIPS

World Baseball Classic games will be distributed by more than 50 different media partners across all platforms in 14 languages to fans in 173 countries and territories.

In the United States, the FOX Sports family of networks (FOX, FS1, FS2, FOX Deportes), the FOX Sports App and Tubi will combine to air all 47 games of the 2026 tournament in English, with all matchups available to stream live and on-demand via FOX One. Additionally, 41 out of the 47 contests will air in Spanish across a combination of FOX Deportes, the FOX Sports App, Tubi and FOX One.

In Japan, for the first time ever, Netflix will exclusively stream all 47 World Baseball Classic games live. All 20 participating national teams will have games distributed in their countries and across their regions on partner networks such as Rogers and TVA in Canada, WAPA in Puerto Rico, and ESPN in Australia, the Netherlands and Pan-Latin America.

MLB Network will once again produce the World broadcast feed for every game of the tournament, while MLB Network’s Emmy Award-winning MLB Tonight will cover the tournament throughout the 47 games. This includes live pre- and postgame coverage from loanDepot park in Miami for the Semifinals and Championship game, with Greg Amsinger, Dan Plesac, Chris Young and Harold Reynolds.

SiriusXM radio will broadcast live English-language audio coverage of every game via their satellite radio and streaming platforms. Spanish-language audio will be provided by Univision Radio, which will air live game coverage each day of the tournament across its network of terrestrial radio stations and via its TUDN audio streaming platform.

Additionally, in another first for the tournament, in coordination with WBCI and FOX Sports, COSM will feature immersive productions of the USA-Mexico game on March 9 and the tournament final on March 17, in COSM’s Los Angeles and Dallas venues.

SPONSORS

Nearly 70 companies have signed on as corporate partners of the World Baseball Classic with nine major brands committed to global sponsorships of the 2026 tournament: Japanese industrial and engineering corporation IHI; Japanese green tea distributor and manufacturer Ito En; Japan Airlines, one of the leading airline companies in Asia; global video game publisher KONAMI; Kowa, a multi-national pharmaceutical company focused on pain relief and health drinks; Japan’s largest banking group Mitsubishi UFJ Financial Group (MUFG); American footwear brand New Balance; Seiko, a Japanese timepiece maker; and bedding and recovery wear manufacturer Tential.

Each World Baseball Classic tournament since the inaugural 2006 edition has featured partner branding on select National Team uniforms. Sponsor exposure on uniforms during this international tournament consists of two different branding opportunities: full-color patches on the jersey sleeves of players and coaches and decals featured on both sides of batting helmets. Jersey patch sponsors for 2026 include T-Mobile (Puerto Rico), Caja de Ahorros (Panama), Capital One (United States), MUFG (Japan), Four’N Twenty (Australia), Kakaopay Securities (Korea), CTBC, (Chinese Taipei) Banco BHD (Dominican Republic), Visit Curacao (Netherlands) and The Tie (Israel). Helmet decal sponsors include DIRECTV (United States), Universal Insurance (Puerto Rico), Citiesocial (Chinese Taipei) and Olein (Dominican Republic).

For the first time in the 20-year history of the tournament, each of the four Pools have their own presenting partners: Discover Puerto Rico, Puerto Rico’s premier immersive tourism guide, will serve as presenting sponsor of the San Juan pool; Japanese human resources and talent solution company dip will be presenting sponsor of the Tokyo pool; and Capital One will be the presenting sponsor of both US-based tournament locations in Houston and Miami.

With demand for tickets to the tournament's 47 games from fans around the world, STH Group & JTB Corp are partnering with World Baseball Classic as the exclusive provider of premium hospitality and travel packages.

CONSUMER PRODUCTS, RETAIL & VIDEO GAMES

Thirty consumer product companies are creating a multitude of licensed products and experiences for the World Baseball Classic, including brands like Baseball Lifestyle 101, Born x Raised, Franklin Sports, Highland Mint, Marucci/Victus, Rawlings, Topps and UNDEFEATED. On the field, New Era is the official cap partner of 19 national teams, with Nike taking on the role of official uniform partner for the same group, while Mizuno is the official cap and uniform partner for Team Japan. These products are available online at MLBShop.com, MLBShop.jp, Fanatics.com and will be available at more than 20 official retail locations across the four host cities’ ballparks and fan zones. In addition to producing the Nike uniforms and a variety of fan wear, Fanatics is also the exclusive global on-site merchandise concessionaire of the World Baseball Classic, managing both ballpark and fan zone retail operations.

World Baseball Classic content is also returning to video games with 10 different console and mobile games incorporating the participating countries, players and ballparks. Sony/San Diego Studio’s hallmark baseball video game, MLB The Show 26, features a trove of new and unique World Baseball Classic content and featured a player on the game’s cover in their country’s jersey for the first time: Aaron Judge representing Team USA. Mobile games that feature World Baseball Classic playability include Com2Us’ 9 Innings, Rivals, Out of the Park Baseball 27 and KBO Pro Baseball V as well as Konami’s MLB Pro Spirit, eBaseball Professional Baseball Spirits and eBaseball Powerful Pro Baseball.

Click here for a complete list of World Baseball Classic business partners across broadcasting, streaming, radio, sponsorship and consumer products, including video games and retail (as of March 4, 2026).