Billionaire Boys Club partners with the New York Yankees on special edition apparel collection

New York, NY - August 15, 2022 - Billionaire Boys Club, the luxury streetwear brand founded by Pharrell Williams, today announced its collaboration with the New York Yankees. As a part of the partnership, the two legendary brands are releasing a special edition apparel collection on Monday, August 22, 2022, with the support of Legends Hospitality.

The Billionaire Boys Club x Yankees special edition apparel line features co-branded apparel and accessories including a Stadium Satin Jacket, denim OG fitted hat, t-shirts, sweats and novelty items including a retro-inspired bobblehead, ceramic NYC bodega-style coffee cup and ceramic Yankees helmet bowl.

In celebration of the Billionaire Boys Club x Yankees collaboration, brand founder Pharrell Williams and his son Rocket are throwing out the ceremonial first pitch prior to the Yankees’ Subway Series game vs. the Mets on Monday, August 22 at Yankee Stadium.

The collection will be available for purchase starting August 22, 2022, at BBC ICECREAM flagship store locations in New York City, Miami, London and Tokyo, in addition to the online store at bbcicecream.com. The collection may also be found at various locations in Yankee Stadium, including the main game-day Team Store on the 100 Level by home plate and the year-round Team Store at Yankee Stadium’s Gate 6.

Baseball is America’s national pastime with traces of its origin being mentioned as early as the late 1700s. So culturally influential, in fact, baseball was quickly adopted in Japan as early as the 1870s. Today, baseball is one of the most cherished sports in Japan, the United States and Latin America. The special collaboration between Billionaire Boys Club and the New York Yankees is a nod to BBC’s relationship with Japan and celebrates the legacy of a sport that has permeated both American and Japanese cultures.