Candy Digital and MLB drop first-ever World Series NFT Dodgers 2021 ring
Candy Digital and Major League Baseball today announced the first-ever drop of an official World Series NFT (non-fungible token), a 2020 Los Angeles Dodgers World Series Champions ring. The 1-of-1 NFT will be auctioned off online as part of a package that also includes a physical 2020 Dodgers World Series Champions ring and a VIP first pitch experience at Dodger Stadium. The auction will be accessible from Candy.com and will run from 12:00 p.m. ET/9:00 a.m. PT Monday, July 12 through 7:00 p.m. ET/4:00 p.m. PT on Thursday, July 15. Net proceeds from the auction will benefit the Los Angeles Dodgers Foundation (LADF). To download visual assets, click here.
An additional open edition NFT is also available, featuring a spinning 2020 World Series logo and the Dodgers’ shooting ball logo. The World Series/Dodgers logo NFT can be purchased for $20.20 with net proceeds also benefiting LADF. This NFT will be the second offering from the new partnership between MLB and Candy Digital. The first NFT auction featuring Lou Gehrig’s “Luckiest Man” speech is currently active and will close at 7 p.m. ET on Thursday, July 8.
“As MLB continues to look for new ways to engage with our fans, the Dodgers World Series ring NFT presents an innovative offering to commemorate the first World Series champion of the new decade,” said MLB Chief Revenue Officer Noah Garden. “This NFT symbolizes the greatness necessary to win a World Series and the determination required for the Dodgers to overcome the unique obstacles that the 2020 season presented. For a fan, this is truly a one-of-a-kind collectible.”
“The Dodgers are excited to work with MLB and Candy to continue the franchise’s legacy of innovation as the first MLB Club with an officially licensed NFT,” said Lon Rosen, Dodger Executive Vice President and Chief Marketing Officer. “The opportunity to own a World Series ring in both digital and physical forms has never been offered previously, and we hope this is the first of many such drops as we continue to develop unique multifaceted experiences for our fans.”
The auction winner will receive three prizes, combining virtual and physical keepsakes and a once-in-a-lifetime in-person experience:
The High Definition Digital Single Edition (1 of 1) Los Angeles Dodgers 2020 World Series Champions Ring NFT created by digital creative powerhouse, RTFKT Studios.
A physical 2020 Dodgers World Series Champions Ring, which is being specially forged by the Dodgers for this auction and will be inscribed with the Token ID of the NFT. The limited edition ring is nearly identical to those awarded to Dodger players and features approximately 222 round diamonds, 10 princess-cut diamonds, 45 custom-cut genuine sapphires and 8 round genuine sapphires for combined carat weight of 11.0 carats.
- A VIP first pitch experience at Dodger Stadium, including four premium tickets, on a mutually agreed upon date.
Net proceeds of the auction will directly benefit LADF’s continued focus on improving Los Angeles’ most pressing problems - education, homelessness, health care and social justice. Through a social justice lens, LADF runs and funds proven programs that level the playing field and invests in on-the-ground solutions driven by the communities it serves. Since inception LADF has invested $32 million into local communities. In the last year alone, joint relief efforts with Dodger partners, corporate sponsors, volunteers, and nonprofits have provided over 4 million meals and $2.5 million in in-kind donations of food, water, hygiene necessities, gift cards and Dodger products to vulnerable populations who are experiencing homelessness, food insecurity, lack of basic needs and significant anxiety.
MLB and Candy will be working together to release additional Club-focused NFTs throughout the rest of the 2021 season. More information will be announced at a later date.