MLB commemorates fifth annual Lou Gehrig Day

Major League Baseball, in coordination with all 30 MLB Clubs and various partners, today announced Baseball’s efforts to honor the fifth annual Lou Gehrig Day and raise awareness for ALS (Amyotrophic Lateral Sclerosis), otherwise known as Lou Gehrig's Disease. On this special day, held annually on June 2nd, “4” decals designed in Yankee uniform color & font will be worn on all player, manager and coach uniforms. Clubs who are not scheduled to play on June 2nd will recognize Lou Gehrig Day this year on Sunday, June 1st, 100 years to the day of the start of his consecutive games played streak.

MLB’s efforts will raise awareness and funds for ALS research and highlight the work of the groups and individuals who are pursuing cures. The league also will remember the legacy of Gehrig and people who have been lost to the disease which bears his name.

On Lou Gehrig Day MLB will raise awareness for ALS in the following ways:

ON-FIELD:

IN-STADIUM & BROADCAST:

MLB NETWORK & MEDIA BROADCAST PARTNERS:

MLB NETWORK MLB Network will honor Gehrig’s legacy and raise awareness for ALS through a new Lou Gehrig Day tribute video, which will air within Emmy-nominated MLB Central this Monday at 10 a.m. ET. This video will be shown in MLB ballparks beginning on Sunday, June 1st and lasting through Lou Gehrig Day.

DIGITAL MEDIA

MLB.com MLB.com will have extensive editorial content and coverage of Lou Gehrig Day, with a special feature on Lou Gehrig Day activities across the league and Gehrig’s legacy.

SOCIAL MEDIA MLB Social Media platforms will honor Gehrig and the ALS community in a variety of ways including highlighting legends in attendance and other notable activity throughout the day.”

MLB CLUB & PARTNER ACTIVATIONS

MLB CLUBS – A rundown of MLB Club Lou Gehrig Day activations can be seen at this link (with more to be announced leading up to June 2nd).

MLB AUCTIONS – Beginning on June 1st, MLB will run a special charitable auction at MLB.com/LGDayAuction to benefit The Sean M. Healey & AMG Center for ALS at Mass General. The auction will feature commemorative one-of-a-kind MLB authenticated autographed Lou Gehrig Day TOPPS NOW cards (one for each MLB Club) with each player selected by Sarah Langs, MLB Researcher and Reporter battling ALS. Each player was selected by Sarah who has a connection to Lou through their passion for the game, unique statistical connection, or support for the ALS community. Also, as part of this auction, fans can bid on a Priceless® New York Yankees™ experience provided by Mastercard.

ALS FACTS:

HISTORY OF BASEBALL’S SUPPORT OF ALS COMMUNITY:

Baseball has had a long-standing commitment to supporting the movement to end ALS. Previous efforts have included:

For more information on Lou Gehrig Day or MLB Charities, please visit MLBTogether.com or MLBTogether.com/4ALS.

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