Orioles and Under Armour Announce Multi-Year Partnership
The Orioles and Under Armour announced a new multi-year partnership, bringing together two iconic Baltimore-based brands. With a mutual commitment to the local community of Baltimore, the partnership will bring added value to Orioles fans with various new elements throughout the ballpark as well as a military appreciation component.
“There’s something especially meaningful about two Baltimore-based organizations joining forces to support our community,” shared DON ROVAK, Orioles Chief Revenue Officer. “This partnership between the Orioles and Under Armour reflects a powerful synergy that will deliver lasting benefits for years to come.”
“Baltimore is our home, and for Under Armour it is important that we show up for the community in our backyard,” said TYLER RUTSTEIN, Under Armour SVP of Global Brand and Americas Marketing. “This partnership with the Orioles embodies that shared commitment to the city by creating exceptional sports experiences for fans and also honoring local military members and their families.”
Beginning with the 2026 MLB season, the Under Armour and Orioles partnership will be showcased on the back of the new state-of-the-art scoreboard facing Eutaw Street with imagery featuring Under Armour athlete and Orioles infielder GUNNAR HENDERSON. Fans will also get the opportunity to enjoy the return of the Kids Home Run Porch, that will now be presented by Under Armour with an exciting new addition of a giant Under Armour-branded cleat statue. Children aged 12-and-under with tickets in Sections 76, 78, 80, and 82 can enjoy the game from this kids-only viewing area that brings them within inches of the action on the field. For more information, and to purchase tickets, visit Orioles.com/Kids.
As part of both organizations’ commitment to military service members and veterans, at Sunday home games Under Armour will support Sunday Salute. Fans will be invited to nominate military families deserving of a recognition, with more information to be announced soon. For each Sunday home game, a selected family will be provided with tickets and participate in pregame ceremonies including throwing a ceremonial first pitch. Additionally, as part of the Sunday Salute, Under Armour and the Orioles Charitable Foundation will each make a donation to a military organization of the family’s choosing. Under Armour and the Orioles will collaborate on additional community elements as the partnership continues.
Fans can catch a first glimpse of the new scoreboard signage and giant cleat when the Orioles host the Washington Nationals for an exhibition game at Oriole Park at Camden Yards on Sunday, March 22 at 1:35 p.m. Tickets are available at Orioles.com/Tickets.
About Baltimore Orioles
Since moving to Baltimore in 1954, the Orioles have become an institution in the city they call home. Over the past 70 years, the Baltimore Orioles have become one of the most storied franchises in all of Major League Baseball, winning three World Series Championships, 10 Division Titles, with the most recent coming in 2023, and calling The Ballpark That Forever Changed Baseball™ home. The Orioles are proud to give back to the community, focusing their year-round philanthropic efforts on two distinct pillars: Strengthening Our Community and Empowering Our Youth, while generating more than $10 billion in economic impact since 1992, and acting as a catalyst for tourism for the City of Baltimore and State of Maryland.
About Under Armour
Under Armour, Inc., headquartered in Baltimore, Maryland, is a leading inventor, marketer, and distributor of branded athletic performance apparel, footwear, and accessories. Designed to empower human performance, Under Armour's innovative products and experiences are engineered to make athletes better. For further information, please visit about.underarmour.com.