Día de los Muertos icon La Catrina announced as newest limited-edition White Sox bobblehead

CHICAGO – A specially designed La Catrina Bobblehead, presented by Modelo, which pays tribute to the popular Día de los Muertos cultural icon, is the latest White Sox giveaway scheduled for Hispanic Heritage Night on September 30 vs. San Diego.

Available for the first 10,000 fans, ages 21 and over, who enter the ballpark for the Modelo-sponsored theme night, the exclusive bobblehead further celebrates the White Sox rich and historical connection to the Hispanic and Latino communities.

La Catrina is an artistic symbol and historical figure that has been honored in Mexican culture for centuries, specifically on Día de los Muertos or “Day of the Dead.”

“Original print artwork, created in 1913 by Mexican illustrator José Posada, introduced La Catrina, and the image has transformed over time,” explains National Museum of Mexican Art gallery education coordinator Mario Hernández. “Artists have depicted their own interpretations of a skeleton figure adorned in colorful dresses and face paint to celebrate the holiday. La Catrina helps symbolize the cycle of life, serving as a reminder to embrace death and welcome mortality as something that connects us all.”

As one of the culture’s most recognizable symbols, the La Catrina Bobblehead design captures the elegantly dressed, White Sox-themed skeleton posed in colorful, sugar-skull makeup. The bobblehead also is depicted donning a traditional black dress and a marigold headpiece to symbolize the fragility and impermanence of life.

“The organization strives to find new, meaningful ways to connect the ballpark experience with our diverse community of fans, especially our growing Latino fan base,” said Brooks Boyer, White Sox chief revenue and marketing officer. “From our food to our gameday entertainment to our promotions, the White Sox take pride in creating opportunities to celebrate Hispanic culture through White Sox baseball. Modelo shares the same dedication. Thanks to their continued support, the La Catrina Bobblehead is an inspired addition to the giveaway schedule that we hope will resonate with our Hispanic fans.”

“Modelo is proud to be a long-standing partner of the Chicago White Sox and the ongoing sponsor of Hispanic Heritage Night,” says Modelo vice president of marketing Greg Gallagher. “This limited edition La Catrina bobblehead provides an authentic way for Modelo to engage the Hispanic community in ways that are reflective of our own Mexican culture and heritage.”

The La Catrina Bobblehead joins a long list of White Sox giveaway items and promotions that have celebrated Hispanic and Latino cultures. In addition to its first-ever Sugar Skull Bobblehead, the organization and Modelo have offered fans exclusive Los White Sox soccer jerseys and partnered to launch the first virtual lotería held by a Major League Baseball team. More than 40 special edition tarjeta, or cards, and 10 unique tablas, or tables, for the game of Mexican origin, can be found at whitesox.com/loteria.

Additional promotions and giveaways are scheduled to be announced next week. For a complete list of these exclusive giveaways, theme nights and returning season-long promotions like Firework Fridays and Family Sundays, presented by Coca-Cola, visit whitesox.com/promos.

White Sox single-game tickets, as well as season and group ticket packages, are available for the 2023 season. Fans can visit whitesox.com/tickets for more information.