Twins introduce new fan experience with launch of MyTwins Membership and MyTwins Rewards
MINNEAPOLIS-ST. PAUL, MN – The Minnesota Twins today introduced MyTwins Membership and MyTwins Rewards, a new ticket and fan loyalty program that offers more value, greater flexibility and better benefits to more Twins fans than ever before. MyTwins Memberships are open to everyone via a Choice or Reserved plan (with qualifying purchase), or the free-to-enroll Starter Membership. MyTwins Members earn points for purchasing regular season Twins tickets, attending games at Target Field, or buying food and merchandise at the ballpark; points are then redeemed via the MLB Ballpark app for exclusive MyTwins Rewards such as spring training or regular season trips, unique on-field experiences like fantasy batting practice, throwing out a ceremonial first pitch and player meet-and-greets, keepsake items such as autographed memorabilia, Target Field concessions and merchandise credit, and more.
MyTwins Membership
MyTwins Membership – built by and for Twins fans – puts flexibility and control in the Member’s hands. From a few games to a full season, MyTwins Memberships are available in three options – Choice, Reserved and Starter – with Choice and Reserved Members receiving additional benefits.
- Choice Membership: The all-new Choice Membership allows fans to choose how many and which games they attend, where they sit each game and how many people they bring – from a Field Box date night one game to a Sunday Kids Day family outing in the Grandstand the next – up to the dollar amount allotted in their selected plan level. Choice Memberships are available at five plan levels, while Choice Members receive additional benefits including up to 25 percent off tickets and Target Field concessions, plus no ticket fees.
- Reserved Membership: A Reserved Membership offers a traditional package, with fans having the same great seats for every game in their twenty-game, half-season or full-season ticket plan. Reserved Members also receive up to 25 percent off tickets, discounts on ballpark food and beverage, and flexible ticket exchange privileges.
- Starter Membership: The free-to-enroll Starter Membership allows fans to begin earning MyTwins Rewards points without the purchase of a Choice or Reserved plan.
MyTwins Rewards
Each MyTwins Member is automatically enrolled in MyTwins Rewards – a points-based program designed to celebrate and reward fans for their loyalty to the Minnesota Twins.
- Rewards Points: MyTwins Members earn points by purchasing tickets to regular season Twins games at Target Field or a qualifying Membership plan, by attending games at Target Field, and by purchasing concessions or merchandise at the ballpark. Choice and Reserved Members earn two points for every dollar spent on qualifying purchases, while Starter Members earn one point per dollar spent. Choice and Reserved Members also receive bonus points for membership tenure.
- MyTwins Marketplace: MyTwins Members have exclusive access to MyTwins Marketplace on the MLB Ballpark app, where points are redeemed for MyTwins Rewards including access to travel and premium events (spring training, All-Star Game or regular season trips, etc.); unique in-game experiences (throwing out a ceremonial first pitch, pregame “Dugout Buddies,” etc.); special events and offers (alumni meet-and-greets, batting practice at Target Field, etc.); premium seating (Thrivent Club or Delta SKY360° Suite tickets, etc.); and Target Field credits (for food and beverage, merchandise, etc.). Select high-value rewards, including premium events, will also be available for any Member to win via special sweepstakes at a minimal entry cost.
- Rewards Status: MyTwins Members are given Rewards Status, complete with additional perks such as early ticket access, Postseason ticket priority, special Member-only events and more, based on points accrued: Pro (0-999 points), All-Star (1,000-2,999), MVP (3,000-14,999) and Legend (15,000+).
“We believe it is critical to provide the flexibility and control desired by today’s consumer, while also opening an avenue to celebrate all of our fans for their loyalty to the Minnesota Twins,” said Eddie Eixenberger, Twins Vice President, Ticket Sales & Strategy. “MyTwins Memberships and Rewards empower our fans to truly create the individual ballpark experience they want each and every time they visit Target Field, while also rewarding them for the things they are already doing, like buying tickets, coming to the game and grabbing a bite to eat. This program is an important evolution in the Target Field experience, one we are excited to share with all Twins fans.”
MyTwins Memberships are available now at twins.com/mytwins or by calling (612) 370-4757. The Twins’ 81-game regular season Target Field slate begins on Thursday, April 3, when Minnesota hosts the Houston Astros for the 2025 Home Opener.