WHOOP Named Official Health and Fitness Wearable of the Boston Red Sox

Boston, MA — WHOOP, the human performance company, headquartered in Boston's Fenway neighborhood, today announced a multi-year partnership with the Boston Red Sox, becoming the Official Health and Fitness Wearable of the organization.

Headquartered in Boston's Fenway neighborhood just steps from Fenway Park, WHOOP and the Red Sox share a deep-rooted connection to the city and a commitment to performing at the highest level. Through this partnership, WHOOP will bring its industry-leading wearable technology and advanced performance insights into the Red Sox organization.

"We are excited to welcome WHOOP as the Official Health and Fitness Wearable of the Boston Red Sox," said Troup Parkinson, EVP, Chief Marketing and Partnerships Officer, Boston Red Sox. "As two organizations rooted in the Fenway neighborhood, this partnership is a natural fit built on a shared commitment to performance and innovation. From in-ballpark presence to support of the Red Sox Foundation, we look forward to bringing this partnership to life in meaningful ways for our fans across Fenway Park and throughout the community."

"Partnering with the Boston Red Sox brings together two organizations with a shared commitment to excellence and a longstanding connection to Boston," said Briain Curtin, VP of Global Marketing, WHOOP. "We're proud to deepen that connection through this partnership and to engage Red Sox fans in new ways, bringing them closer to the team and creating unique experiences around the game."

The multi-year agreement spans the 2026 through 2028 Major League Baseball seasons and establishes WHOOP as the exclusive wearable health technology partner of the Boston Red Sox. This partnership follows similar collaborations that WHOOP announced with PSG and Ferrari. As part of the partnership, WHOOP will receive prominent in-ballpark visibility at Fenway Park, including on-field signage along the first and third baselines and LED outfield displays featured during every home game.

Fan engagement will also serve as a central component of the partnership, highlighted by WHOOP as the presenting sponsor of the Red Sox Foundation's 50/50 Raffle program. The collaboration will support the Foundation's community initiatives while expanding the presence of WHOOP across key fan touchpoints, including in-stadium, digital, and social platforms.

Together, WHOOP and the Boston Red Sox aim to deepen the connection between performance and fandom, bringing fans closer to the game through data, insight, and shared passion for excellence.