Mariners use in-game technology, social media to help corporate partners connect with fans

With traditional corporate partnership campaigns disrupted by the COVID-19 pandemic, the Seattle Mariners are working with sponsors to find creative ways to use technology and other means to help corporate partners engage with fans this season.

Virtual Sponsor Ads

One of the most visible initiatives fans will see this season is on Mariners game telecasts on ROOT SPORTS. In addition to the traditional signage on the T-Mobile Park outfield walls, sponsor logos are being digitally inserted onto non-traditional areas such as the batter’s eye in center field, over seats down the first and third base lines and on the back of the pitcher’s mound. The virtual ads can change every half-inning.

The pair of signs that flank the batter behind home plate, that rotate ads every half-inning, will continue to feature sponsor messages. This season, they will be joined by a new sign located inside the Diamond Club premium seating area directly behind home plate. It will be visible from the center field camera position looking toward the batter. The T-Mobile logo will also be painted on the grass in foul territory along the first and third base lines.

“Many of our corporate partners see tremendous value in the TV exposure that the additional signage opportunities provide, while others are looking for creative ways to engage directly with fans through social media or point-of-sale at retail outlets. Our primary goal is to create opportunities that will help our valued partners,” said Frances Traisman, Seattle Mariners Senior Vice President, Sales.

Alaska Airlines Million Miles Giveaway

Long-time Mariners partner Alaska Airlines has launched an online contest to celebrate the return of baseball. New or existing mileage plan members can register at AlaskaAir.com/Mariners for the Alaska Airlines Million-Mile Home Run Sweepstakes. One winner will be chosen at random at the end of the season to win the Million Miles, redeemable to travel with Alaska and its Global Partners to more than 800 destinations worldwide. To sweeten the deal, every time a Mariners player hits a home run, 1,000 miles is added to the jackpot. Each week during the 60-Game 2020 season, Alaska Airlines will select one winner to receive roundtrip air travel and tickets to the Mariners 2021 Spring Training in Peoria, Arizona.

Pepsi/Aquafina

Pepsi’s Aquafina brand was set to sponsor several promotional giveaways at T-Mobile Park that were to be handed out to children ages 14 and under at select Mariners games this season. Instead, Pepsi is working with the Mariners Community Relations Department to deliver those items to local youth sports programs. Items include plastic bat and ball sets, youth-sized Mariners caps, padded arm sleeves and batting gloves.

Jim Beam Mariners Branded Bottle

Jim Beam has created a Mariners-branded Straight Bourbon Whiskey label. The 750 ML bottles are available at select local grocery stores and liquor retailers. Jim Beam products are featured in several T-Mobile Park specialty cocktails including the Ginger Peach Fizz and the Jim Beam Bourbon Lemonade usually available at several locations at the ballpark.

Taco Time Triples

Mariners fans who are registered users of the Taco Time NW app, which can be used for preordering and contactless pickup, can receive a free medium Mexi-Fries with the purchase of one medium Mexi-Fries every time a Mariners player hits a triple. The offer is available at all participating Taco Time NW locations exclusively through the app. The free Mexi-Fries with purchase will show up as a reward in the user’s app and is valid for one day after the game in which the triple was hit.