White Sox announce expanded partnership with Xfinity
The Chicago White Sox announced a multiyear agreement with Comcast making Xfinity the team’s exclusive mobile and WiFi partner, adding to Xfinity’s existing partnership as the White Sox exclusive entertainment provider.
Through the partnership, Xfinity is the presenting sponsor of WiFi at Guaranteed Rate Field. Guests to the ballpark can access free high-speed internet through the network labeled “xfinitywifi_WhiteSox,” which features Xfinity’s presence on the landing page.
“We want fans to have fun at the ballpark,” said Chris Smith, Comcast’s regional vice president of Sales and Marketing. “We’re excited to help fans stay connected and do the things they love to do, like share pictures and video, post on social media, look up real-time statistics and stream audio and video content.”
Xfinity will receive branded video board assets, including the “White Sox Call to the ‘Pen’” presented by Xfinity Mobile. In addition, Xfinity continues to hold the naming rights to the Xfinity Kids Zone, the 15,000-square-foot area dedicated to providing young fans with activities to learn and practice the fundamentals of baseball from White Sox Youth Academy coaches on game days.
“With Xfinity, we have grown a strong partnership that centers on enhancing the White Sox fan experience,” said Brooks Boyer, White Sox senior vice president of sales and marketing. “From creating entertaining moments for baseball fans of all ages to driving a strong digital experience within the ballpark, Xfinity shares our commitment to making the White Sox fan experience the very best.”