Major League Baseball Players Alumni Association announces partnership between Major League Alumni Marketing and the Los Angeles Angels
Colorado Springs, Colo. – The Major League Baseball Players Alumni Association (MLBPAA), on behalf of its for-profit subsidiary Major League Alumni Marketing (MLAM), announced a partnership with the Los Angeles Angels and the Angels Baseball Foundation to enhance the fan membership experience at Angel Stadium.
MLAM has been a Spring Training partner of the Angels in Tempe, Ariz. for more than a decade and served as a regular season partner at Angel Stadium during the 2024 and 2025 seasons. Building on that relationship, the new partnership expands MLAM’s role in delivering authentic memorabilia experiences to Angels fans.
As part of the agreement, MLAM will co-brand and operate the Angels Authentic game day storefront at Angel Stadium, overseeing store design and buildout, merchandising, staffing and customer service. The retail location will feature a wide selection of Angels game-used items alongside MLAM’s extensive inventory of autographed memorabilia.
In addition to the primary storefront, MLAM will operate two in-stadium pop-up activation locations throughout Angel Stadium on game days. These locations will offer memorabilia for purchase and help drive fan engagement and traffic to the Angels Authentics Store.
The new in-stadium location will also serve as a venue for public autograph signings featuring current and former Angels players, giving fans unique opportunities to interact with some of their favorite players and Alumni. MLAM will also host exclusive Angels game-used items online through ShopLegends.com, expanding access for collectors and fans nationwide.
“We are thrilled to expand our memorabilia business in partnership with such a storied and historic franchise as the Los Angeles Angels,” said MLBPAA Vice President of Operations Mike Groll. “We enter this partnership with a collaborative mindset and look forward to working with the Angels organization to create something special for fans.”
This partnership reflects MLBPAA and MLAM’s continued commitment to connecting fans with the game’s history through authentic memorabilia, exclusive experiences and opportunities to engage with former and current Major League players.
About the Major League Baseball Players Alumni Association (MLBPAA)
MLBPAA was founded in 1982 with the mission of promoting baseball, raising money for charity and protecting the dignity of the game through its Alumni players. The MLBPAA is headquartered in Colorado Springs, CO with a membership of more than 15,000, of which approximately 6,950 are MLB alumni and active players. Follow @MLBPAA across all social media platforms for updates.
About the Major League Alumni Marketing (MLAM)
MLAM is the wholly owned for-profit subsidiary of the MLBPAA. MLAM develops and manages commercial opportunities for former Major League players through appearances, endorsements, memorabilia, licensing and strategic partnerships. The organization also works to protect the name, image and likeness of MLB alumni while creating new revenue streams and expanding benefits for MLBPAA members.
About the Los Angeles Angels
The Los Angeles Angels joined Major League Baseball as an expansion team in 1961 and have since gone on to win nine American League Western Division Championships, host three All-Star games and capture the 2002 World Series Championship. Over its 66-year history, the franchise also boasts seven MVPs, two Cy Young winners, three Rookie of the Year winners, 39 Rawlings Gold Glove winners and 167 All-Stars. Visit the Angels online at www.Angels.com, follow on X, Instagram and TikTok @Angels and like on Facebook at www.facebook.com/Angels. For media information, visit www.angelspressbox.com.