Colorado Springs, Colo. – The Major League Baseball Players Alumni Association (MLBPAA) unveiled a new official logo that honors the association’s past while looking to the future.
With the support of MLBPAA Chairman Steve Rogers, President Jim Thome and a select group of former players, the MLBPAA has introduced an updated logo that reflects the organization’s history and legacy. The logo remains true to the vision of its founders while embracing a more modern aesthetic.
“On behalf of the Alumni Association Board of Directors, I thank the former player committee for their input throughout this process, as well as the founders whose original vision for the logo continues to inspire our Association,” said Steve Rogers, MLBPAA Chairman. “This update thoughtfully honors our past while presenting a look that is relevant today and positioned for the future.”
The three-stick figure image, featured in the original logo, has been refined for a cleaner, more contemporary look. The figure mimics Harmon Killebrew’s swing, a choice made by the MLBPAA’s founders in 1982 and remains a central element of the association’s visual identity.
In addition to the updated three-stick figure, the refreshed typography and color palette align with original MLBPAA branding, preserving a familiar look with a modern update.
As part of the overall brand update, the MLBPAA also refreshed the logos of its subsidiary companies, Major League Alumni Marketing (MLAM) and Major League Alumni Services (MLAS), to ensure consistency across the organization.
As the MLBPAA enters its 44th year, the new logo is a tribute to the generations of alumni who helped build the organization while signaling its commitment to the modern generation and those who will join in the future.
About the Major League Baseball Players Alumni Association (MLBPAA)
MLBPAA was founded in 1982 with the mission of promoting baseball, raising money for charity and protecting the dignity of the game through its Alumni players. The MLBPAA is headquartered in Colorado Springs, Colo. with a membership of more than 15,000, of which approximately 6,950 are MLB alumni and active players. Alumni players find the MLBPAA to be a vital tool to become involved in charity and community philanthropy. Follow @MLBPAA across all social media platforms for updates.