Executive Vice President, Chief Business Officer
Meka Morris, who joined the Twins as the club’s first-ever Senior Vice President & Chief Revenue Officer in August 2021, was elevated to Executive Vice President, Chief Business Officer in November 2022. In her role, Morris leads the organization’s collaborative efforts to drive continued business growth and development, with a specific focus on the exploration and optimization of potential new and evolving revenue streams.
Morris’ key responsibilities are aimed at aligning and advancing the organization’s revenue-generating platforms – inclusive of Twins Baseball and Target Field, but also expanding beyond the ballpark and traditional industry boundaries. She has direct oversight of, and provides strategic guidance for, the club’s efforts and initiatives in business intelligence and analytics, innovation, brand partnerships, ticketing, suites and premium inventory, marketing and communications, broadcast, game entertainment, and Target Field’s non-baseball events.
Prior to joining the Twins, Morris served as Chief Revenue Officer for Tappit, a global payment and data ecosystem for events, sports stadiums, and venues. She successfully led the company’s business expansion into North America, landing deals with the Kansas City Chiefs, Jacksonville Jaguars, Cincinnati Reds and San Antonio Spurs, to name a few, while striking a strategic partnership with LEARFIELD. An established sports and entertainment executive, Morris also built an extensive track record of success working in sales and marketing-focused leadership roles for LEARFIELD, Legends Hospitality, Live Nation Entertainment, the Charlotte Hornets, the Oakland Raiders and the Cleveland Cavaliers.
A native of Boston, MA, Morris earned her B.S. in journalism and strategic communications from the University of Kansas, where she was a track and field athlete for the Jayhawks. Her late father, Boston Celtics legend Jo Jo White, had a stellar 12-year NBA career and was inducted into the Naismith Memorial Basketball Hall of Fame in 2015.
Meka and her husband Shaun, reside in Downtown Minneapolis.