The Miami Marlins today announced the addition of Marlins CLEAR Lanes, a new way for fans to enter Marlins Park that will speed fans through security with just the touch of a finger. The Marlins installed this new method of entry as part of its continued commitment to the fan experience. The Marlins partnered with CLEAR, the nation's leading biometric identification company, to create this innovative, efficient, and more secure way for fans to enter the game.
The new Marlins CLEAR Lanes, which officially opens tomorrow, is free for Fish Family Season Ticket Holders and partial season ticket holders, and gets them through security and to their seats in minutes, every time. The one-time enrollment process only takes a few minutes and leverages CLEAR's secure biometric platform. Once enrolled, fans simply tap their finger at the gate, scan their ticket, and then speed into the game. Enrolled season ticket holders can enter Marlins Park using the Marlins CLEAR Lanes located at the Ricoh Diamond Club and Home Plate Entrance. Current CLEAR members who are already using the service can use the new Marlins CLEAR Lane immediately without re-enrolling.
"Every facet of Marlins Park, from the sightlines, to the seating, to the concessions and retail was designed to maximize fans enjoyment of the game," said Marlins EVP, Operations and Events, Claude Delorme. "That process continues with the introduction of Marlins CLEAR Lanes that will significantly reduce the time going through security and into the ballpark. Whether they're meeting friends, collecting autographs, or watching batting practice, our season ticket holders and partial season ticket holders can rest assured they'll have a secure - and fast - experience getting into the game."
CLEAR Lanes are being used at sports venues around the country, including the Marlins, HEAT, San Francisco Giants, New York Yankees, NYCFC and Colorado Rockies. In a recent survey, approximately 81% of the fans who use the CLEAR lanes said they got into the game faster than through standard security lines. Based on their experience in the year or so that they've been using the service, 85% of the fans said they thought CLEAR lanes should be installed at other ballparks around the country.
"We applaud the Marlins' vision and commitment to the fan experience," said Ed O'Brien, Head of CLEAR Sports. "Fans arriving at Marlins Park are eagerly anticipating the fun they'll have cheering their team on. The more we can do to immerse them in that experience as securely and quickly as possible, the better. We're confident Marlins ticket holders will enjoy the games even more when they use the new Marlins CLEAR Lanes."
About Marlins Park
Marlins Park is a state-of-the-art retractable roof ballpark located in the heart of Miami, on the historic Orange Bowl site. The ballpark features unobstructed views of Miami's skyline made possible by six operable glass panels. Conceived as an abstraction of "water merging with land" symbolic of Miami's coastal landscape, Marlins Park offers fans the most incredible baseball experience where beauty and baseball merge. Marlins Park is the first retractable roof structure in the world to earn LEED Gold Certification from the U.S. Green Building Council.
About CLEAR
CLEAR currently operates at San Francisco, San Jose, Denver, Dallas-Fort Worth, Houston Bush, Houston Hobby, San Antonio, Austin, Orlando, Miami, Las Vegas, Baltimore-Washington, and Westchester County Airport in New York. CLEAR has a growing base of over 500,000 loyal members nationwide and has been used more than three million times by travelers. CLEAR is currently expanding to bring its timesaving, secure, biometric technology to airports around the country and is integrated with TSA PreCheck in all CLEAR locations. Additionally, CLEAR operates at Marlins Park in Miami, Yankee Stadium in New York, Coors Field in Denver, AT&T Park in San Francisco, and American Airlines Arena is Miami. Enrollment is fast and easy and can be done at any of CLEAR's enrollment centers (http://clearme.com/enrollment-centers). For more information on how CLEAR is changing the way people travel and enjoy sporting events, visit http://www.clearme.com.