MILWAUKEE -- With capacity at American Family Field increasing to 50 percent on Saturday and 100 percent on June 25, the Brewers have embarked upon the complicated process of re-seating their season ticketholders and selling the individual tickets that remain.
If you’re considering getting back to the ballpark, here’s what you need to know:
1. Single-game tickets will be available in three phases.
For games through Thursday, May 27, tickets are on sale now.
For games scheduled from May 31 through June 16, tickets will go on sale Saturday, May 22 at 10 a.m. CT.
For games scheduled June 25 through the end of the regular season, tickets will go on sale Friday, June 4 at 10 a.m. CT.
Why the staggered on-sale dates? The answer lies in the complex endeavor of selling tickets to a Major League Baseball game in a normal season, given the complex web of various ticket packages, all of which has become even more complex in a season with changing capacity limits.
Already, the Brewers are reaching out to their season ticketholders and suite customers to discuss options, including returning to their original seats if they had to be moved in light of limited capacity. And the Brewers are selling a new “full” season-ticket package for the 43 home games that will remain once they return to full capacity.
“A lot of moving parts,” Brewers president of business operations Rick Schlesinger said. “I would like to be selling single-game tickets for every game starting today, but the reality is we’ve got thousands of season seat-holders who have to be reseated or pick their games. These are people who have been very patiently waiting since December to be able to pick their games for the season. That process has to be complete, and then we figure out what single tickets we have available. We don’t want to put two people in the same seat. That’s not good customer service.
“It takes a lot of work, a lot of effort, a lot of manual effort. Our ticketing system, frankly, was not designed for a pandemic. It was not designed for different capacities. It was designed to sell 100 percent of the tickets all at the same time. We’re being nimble. We’re excited to announce the dates. I can tell you, we’re getting them out as fast as we can.”
2. The promotional schedule is set.
Eight bobblehead giveaways including one honoring the late Hank Aaron, a series of theme nights including the 25th annual Negro Leagues Tribute Game, and a series of five weekends celebrating each of the Brewers’ first 50 decades are among the highlights of the full promotional schedule unveiled Friday.
The bobbleheads will go to the first 35,000 fans in attendance. Here are those dates:
• Hank Aaron (June 6)
• Christian Yelich (June 13 & Aug. 8)
• Paul Molitor (June 27)
• Robin Yount (July 11)
• Lorenzo Cain (July 25)
• Ben Sheets (Aug. 22)
• Ryan Braun (Sept. 5)
• A special audible Bob Uecker with some of his iconic calls. (Sept. 26)
“Decade Weekends” were originally on the schedule in 2020, when the Brewers celebrated the 50th anniversary of their move from Seattle in 1970. Here are those dates:
• 1970s (June 4-6 vs. D-backs)
• 1980s (June 25-27 vs. Rockies)
• 1990s (July 9-11 vs. Reds)
• 2000s (Aug. 20-22 vs. Nationals)
• 2010s (Sept. 3-5 vs. Cardinals)
3. The ballpark experience is getting closer to normal
This week, national anthem singers and ceremonial first pitches returned to on-field events for the first time since 2019. So did the daily Sausage Race. Once the Brewers reach full capacity, it also means the return of full staffing, which is great news for stadium workers, including, Schlesinger said, the return of vendors walking up and down the stands.
“At an average game with full capacity, we’re going to have 1,500-1,600 people working at the ballpark, and I want to give them their full employment back and that experience back,” Schlesinger said.
For now, fans are still required to wear masks when not actively eating or drinking, but those mandates are beginning to drop after Major League Baseball removed that requirement in recent days and left it up to local health ordinances. The Pirates and Twins were among the teams that changed their policies on Friday.
At American Family Field, the mask mandate remains in place for now because it is a local ordinance. When the ordinance changes, Schlesinger said, the Brewers will change accordingly.
“From my perspective, the ultimate sign of back to normal is when we can congregate in large numbers at American Family Field without masks,” Schlesinger said. “I have no doubt that we can do that safely. We’ll wait for the Health Commissioner to give us guidance on that.”