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Denver's newest beer? That's a clown question, bro

In what can only be described as genius marketing, employees of the Denver Beer Co. showed up at Monday's Nationals-Rockies game dressed as clowns to promote their new Clown Question, Bro Canadian lager.

The brew is named after Bryce Harper's famous retort to a reporter in Toronto earlier this month.

So what's in the beer?

We're guessing one part ego, two parts hustle and three parts awesome.