So, uh, what is Zim Bear, exactly?
One young fan called Friday's Tropicana Field giveaway "a bear mixed with a person," but most were even vaguer in their descriptions of the Zim Bear.
Check the video for a few reactions from the Rays faithful, and note that like fellow Florida stuffed sensation Lil' Jose, Zim Bear is already taking to Twitter:
Get out of here with that bubble wrap. Strictly a packing peanuts and a Cracker Jack type guy.— Zim Bear (@WheresZimbear) June 19, 2012