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For the first time, Big League Chew will feature a female player on its packaging

You probably know Big League Chew's packaging: A giant, muscle-bound man ready to crack some dingers and chomp on some bubble gum. But now, more than 40 years after the idea of the gum was dreamed up by two pitchers in a Portland Mavericks bullpen, there's a new character making its debut. 

Yes, a female ballplayer. There to represent millions of softballers like Jennie Finch, Japanese knuckleballers such as Eri Yoshida, the Sonoma Stompers' Kelsie Whitmore and Stacy Piagno or, you know, Little League hero Mo'ne Davis. 

The new logo will be seen on packaging come February 2019.