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Phillies manager Gabe Kapler has started a social media challenge to help his players gain followers

Entering Spring Training new Phillies manager Gabe Kapler introduced a team motto: Be bold. While that primarily applies to the team's play on the field as it hopes to surprise other teams in the National League East, it seems to also apply to life off the field.
In that vein, Kapler has started a social media challenge among his players to help some of the lesser-known Phillies gain followers on Instagram. To do that, he has made pairs where a player with a high follower count matches up with a player with fewer followers.

While Team Franco and Team Hoskins compete on Instagram, Team Middlebrooks (Will Middlebrooks paired with Mark Leiter Jr. Jr.) and Team Santana (Carlos Santana paired with Franklyn Kilomé) will compete on Twitter.

Kapler conceived of the competition as a way to pair some of the more established guys in the clubhouse with the younger players to help build camaraderie. Of course, the winning teams will also take home a prize.

May the best -- and boldest -- pairs win!