WHO WE ARE
Major League Alumni Marketing (MLAM), our talent division, is your one-stop shop for booking retired Major Leaguers, legends from other professional sports and securing NIL rights.
CLIENTS & EXPERTISE
Whether you’re a Fortune 500 mainstay or a boutique agency, our attention to detail doesn’t change. Our formula of communication, collaboration and good old fashioned hard work throughout the talent booking process has produced superb results for global brand consulting agency Octagon, PR and influencer marketing leader Current Marketing, industry leader CAA Global Brand Consulting, iconic sports video game developer and publisher EA Sports, youth sports groundreaker and innovator Ripken Baseball, American sports gambling company FanDuel, and top broadcasting company Audacy, just to name a few.
IN ACTION
We collaborated with award-winning public relations agency, Golin to secure National Baseball Hall of Famer Frank Thomas for a multi-faceted campaign with Varilux, the global leader in progressive lenses. The campaign included a virtual media tour, social media posts, a World Series brochure ad and a testimonial video that was featured online and at a leading conference for ophthalmic professionals
TALENT INTEGRATIONS
Whether the objective is activating a sponsorship, elevating a brand profile, driving traffic to a retail location, raising awareness for a charity or foundation, or making a lasting impression on an audience with a keynote address or “Fireside Chat,” we will learn about your goals, help you achieve them and stay within budget.
WAYS WE CAN WORK TOGETHER INCLUDE
- Corporate Events
- Store Grand Openings
- Brand Activations
- Conference/Tradeshow Appearances
- Galas and Fundraising Initiatives
- PR/Media Campaigns
- Little League/Travel Baseball Events
OUR SERVICES
Identifying the right talent for your program is only the tip of the iceberg. We provide the highest quality customer service and implement our expertise from start to finish. We will work with you every step of the way throughout the process, with services including but surely not limited to:
- Negotiating Terms
- Executing Talent and Client Contracts
- Booking Travel and Coordinating Logistics
- Integrating Social Media Content
- Processing Payments
- Liaising with Talent for Media Availabilities
INDIVIDUAL AND GROUP LICENSING
WHAT WE OFFER
MLAM has the capability to offer access to approximately 5,000 former players' name, image and likeness (NIL) rights for integration into various types of licensing programs. Our Group Licensing program allows MLAM to represent these players in a united effort to collectively market their licensing rights. MLAM also can negotiate individual licensing deals with former players and deceased players' estates that may not be part of our Group Licensing program. MLAM has experience brokering both individual and group licensing deals with apparel, hard goods, and gaming companies.
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CONTACT US
If you are interested in booking a speaking appearance with one of our clients, please contact Sr. Vice President of Legends Entertainment Group Chris Torgusen at [email protected] or over the phone at (727) 403-4085.