MESA, Ariz. -- The A's unveiled their latest batch of comic-infused commercials Saturday as part of the launch of the seventh season of their award-winning "Green Collar Baseball" marketing campaign.The club's marketing team offered a sneak peek at all eight commercials that will air over the course of the 2016
MESA, Ariz. -- The A's unveiled their latest batch of comic-infused commercials Saturday as part of the launch of the seventh season of their award-winning "Green Collar Baseball" marketing campaign.
The club's marketing team offered a sneak peek at all eight commercials that will air over the course of the 2016 season, which include two co-written by guest scriptwriters Stephen Vogt and Sean Doolittle -- further reflecting the versatility of this A's ballclub.
The A's batterymates starred in several of them, showcasing impressive acting skills. In "Unflinching Trust," they team up with Sonny Gray and Josh Phegley to emphasize the important of the pitcher-catcher relationship with a trust fall.
Vogt also steals the show in "Fireworking," a laugh-out-loud spot that features Vogt teaching teammates Josh Reddick, Phegley and Mark Canha fireworks-inspired dances.
"This is our seventh year writing and producing these ads, and I've had a blast directing the TV spots every season, but I think this year was the most fun," said DJ O'Neil, creative director and founder of Hub Strategy & Communication. "The players were just so into it and so good. I have to say that I think this is my favorite crop of TV ads yet."
Doolittle concludes his annual social-media instruction with coaches in "Social Media Graduation" by presenting diplomas to Bob Melvin, Curt Young and Ron Washington, who shows off a duck-face selfie in the spot -- which was co-written by Doolittle's girlfriend, Eireann Dolan.
Washington proved to be quite the talented actor, and he also stars with Gray and Canha in "Questions." The two players send off a rapid-fire round of questions, including "Did you have TV?," about what life was like in the 1980s.
"We couldn't be happier about how the campaign fits our players and how our players fit the campaign," said Jim Leahey, A's vice president of sales and marketing. "We know that our fans will enjoy the personal connection with our players through the campaign."
Last year's campaign won first place in the television category at the 2015 National Sports Forum ADchievement Awards, marking the third straight year they've taken home the grand prize and the sixth consecutive in which they've won national acclaim from the forum.
Jane Lee is a reporter for MLB.com.