The Atlanta Braves on Thursday announced Atlanta-headquartered concrete and cementitious products manufacturer QUIKRETE® as the team’s official jersey patch partner for the next five seasons. An expansion of the long-standing partnership between the Braves and QUIKRETE, the QUIKRETE logo, including the famous yellow bag, will be stitched on the Braves’ jersey sleeve, marking the first time a partner has appeared on the Braves’ uniform. The QUIKRETE jersey patch will be debuted on-field Friday, May 19 when the Braves take on the Seattle Mariners at Truist Park.
“Our expanded partnership with QUIKRETE ushers in a new era for our team, as this will be the first time in the organization’s 152-year history that our jerseys will feature a sponsored logo,” said Derek Schiller, President and CEO of the Atlanta Braves. “With the visibility of this opportunity, it was important for us to engage a trusted partner, industry leader, and a company with a history of supporting the Braves and the Atlanta community.”
“We are proud to have our hometown team wear our iconic yellow bag QUIKRETE logo on their sleeve,” said Will Magill, CEO of QUIKRETE. “It’s exciting to deepen our relationship with the Atlanta Braves as we work to connect with Braves Country and Major League Baseball fans through this first-of-its-kind partnership.”
In addition to becoming the official jersey patch partner of the Atlanta Braves, QUIKRETE will continue its wide-ranging partnership with a significant brand presence at Truist Park, on the Braves Radio Network, and at CoolToday Park, the team’s spring training facility in North Port, FL.