ST. LOUIS, Mo., February 23, 2026 – The St. Louis Cardinals and bet365, the team’s Official Mobile Sports Betting Partner, today announced an expansion of their multi-year marketing partnership that makes the leading sports betting brand the presenting sponsor of Cardinals.TV, which will be officially rebranded as Cardinals.TV presented by bet365.
As part of the partnership, bet365 will be featured prominently throughout all club-produced linear telecasts of Cardinals regular season games. This exclusive partnership will embed bet365 into the broadcast viewing experience which will include in-game live odds features, gameflow integration, tune-in tags and talent mentions, broadcast backdrops, and scoreboard bugs.
Following bet365’s December launch in Missouri and the start of the Cardinals partnership, bet365 has consistently provided a fan-first betting platform, elevating the experience of baseball fans and bettors across the state. This expansion will allow bet365 to continue delivering high-quality betting opportunities to Cardinals fans through widespread integration across broadcasts.
“bet365 is excited to expand our partnership with the St. Louis Cardinals as the official sponsor of Cardinals.TV,” said Trip Stoddard, Head of Development. “We look forward to strengthening our collaboration through meaningful broadcast integration and bringing bet365’s innovative approach to delivering a superior sports betting experience to more Cardinals fans across Missouri.”
The Cardinals.TV presented by bet365 broadcast schedule launched today with the Cardinals Spring Training matchup with the Miami Marlins at Roger Dean Chevrolet Stadium, with seven additional Spring games to follow. All Cardinals.TV-produced game broadcasts will be free to stream for fans with a valid MLB.com account via the MLB app and cardinals.com and simulcast locally on free, over-the-air Matrix Midwest (over-the-air channel 32 and channel 6 on Spectrum/Charter).
Cardinals.TV presented by bet365 will kick off its regular season broadcast when the Cardinals open the 2026 season at Busch Stadium against the Tampa Bay Rays on Thursday, March 26 at 3:15 PM CT.
Cardinals.TV presented by bet365 can be purchased for $99.99 for the full season now at cardinals.com/tv.